Insurance marketing ideas from the Inbound portfolio

 

DISABILITY INSURANCE WEBSITE

This direct-to-consumer disability insurance website is a first-of-its-kind offering consumers instant quotes, application approvals and policies – all in less than 20 minutes.

insurance-website
 

AUTO INSURANCE WEBSITE

If you live in the southeast, your best auto insurance experience starts with this website. Consumers receive instant quotes and online access to policy services.

insurance-websites
 

OVERVIEW BROCHURE

Need an overview brochure to use in presentations and direct mail? Here’s an example of what we can deliver, featuring purposeful copy and modern design.

insurance-brochures
 

WHITE PAPER

Want to turn your insurance website into a lead generation machine? Downloadable white papers make the difference. Here’s an example of the quality we provide.

insurance-whitepaper
 

INSURANCE INFOGRAPHICS

Need to graphically convey a message? We can help! Count on us to write and design custom insurance infographics to engage your audience and fuel your social sharing.

insurance-infographics
 

INSURANCE MARKETING - INSURANCE AGENCY WEBSITE

This insurance agency's HubSpot website is written and designed to maximize communication and lead generation. The search engine optimized site features professional copy and design; call to action buttons; instantly downloadable reports; social media integration; and blog content that gets noticed!

Insurance-Marketing-Ideas
 
 

INSURANCE MARKETING - LIFE CARRIER BUSINESS SOLUTION SUITE

This carrier needed to help its distribution network penetrate the business market with key person insurance, buy sell insurance, and executive bonus insurance. These are pretty dry topics, but we brought them to life with action-oriented copy and professional graphics in the form an agent guide, client fact sheet, and agent assessment tool for each product.

 Insurance-Marketing
 

INSURANCE CONTENT MARKETING

Need to bolster your online presence with user-friendly tools and tips? Count on Inbound Insurance Marketing to plan, write and design your content marketing campaign! We’re here to help your team achieve its insurance marketing goals.

 insurance-content-marketing
 

INSURANCE MARKETING - COMMERCIAL PC BROKERAGE CLIENT COMMUNICATION

This national brokerage firm keeps its agents and its middle market commercial clients in-the-know with regular industry updates, spotlight papers, and a quarterly e-newsletter. We make it easy for them to stay in front their audience by providing well-researched and always original content.

 Insurance-Marketing
 

INSURANCE MARKETING WHITE PAPER (aka ONLINE LEAD GENERATOR)

Those of you who understand inbound marketing already know that quality white papers are powerful online lead generators. However, a mediocre white paper can send leads running in the wrong direction! Fortunately, we help our clients make the right first impression by presenting professional, helpful, and insightful information that entices prospects to learn more.

 Insurance-Marketing
 

INTERACTIVE PDF FOR INSURANCE CORPORATE COMMUNICATION

This insurance carrier wanted to share marketing ideas and success stories with leaders in many departments. An interactive PDF delivered via email proved to be the ideal solution. Executives could easily navigate through the document, click hyperlinks, view video, and listen to audio.

 Insurance-Marketing
 

INSURANCE BROKER SUMMIT EMAIL INVITATION

In the past, this insurance carrier used snail mail to promote its annual event. This year, they went digital and blew by their registration expectations. The event was more than full in less than three days!

 Insurance-Marketing
 

CARD SERVICES/AFFINITY PROGRAM EMAILS AND LANDING PAGES

We’ve outperformed many controls with compelling email design and copy. We are accustomed to meeting the high-quality standards of large corporate clients. 

 Insurance-Marketing
 

INSURANCE MARKETING - CONSTRUCTION INSURANCE BROCHURE

This agency needed a convenient piece to use in presentations, send in the mail, and email as a PDF attachment. A folded tabloid brochure fit the bill nicely and helped them stand out in a competitive niche market.

 Insurance-Marketing
 

INSURANCE MARKETING - PROGRAM PROFILE

This insurance program manager needed to tell the world about an all-new niche product. We wrote and designed a multi-page PDF to explain product advantages and how to sign up. This is used as a presentation tool, a leave-behind, and as a download on the program’s website.

 Insurance-Marketing
 

INSURANCE MARKETING - PRINT COLLATERAL

When you need printed pieces to use for tradeshows, presentations and mailers, we deliver with eye-catching designs and powerful prose!

 insurance-marketing
 

INSURANCE MARKETING - BROKER KIT

Need to let your insurance distribution channels know all the advantages of working with you? A well-designed insurance broker kit gets the job done. We develop broker kits in both print and digital formats so you can get the word out in the best way for any given situation.

 insurance-marketing
 

PERSONAL LINES INSURANCE BROCHURE

This easy-reading brochure was written to appeal to young families looking for a stress-free insurance experience.

 Insurance-Marketing
 

COMMERCIAL INSURANCE SALES SHEETS

These sales sheets serve as the foundation for a benefit-oriented sales presentation with a suite of mix and match options. They also complement other company materials.

 Insurance-Marketing
 

COMMERCIAL INSURANCE DIRECT MAIL

This legal-size insurance sales letter and reply card was mailed in a red box with a small multi-tool enclosed. The mailer was sent to a well-screened list of 200 grocery stores, with a free report offer. Response was phenomenal - almost 18 percent - with significant trickle-in benefits.

 Insurance-Marketing
 

INSURANCE MARKETING - CUSTOMER CASE STUDIES AND TESTIMONIALS

Insurance case studies and customer testimonials are among the most powerful insurance marketing pieces. When customers have partially advanced through the buying cycle, they often need a credibility piece to confirm they're making the right decision and these pieces do the trick.

 

 insurance marketing customer testimonials
 

ACCOUNTING WEBSITE WITH CUSTOM EMPLOYEE BIOS

Accounting is about numbers, right? Not on this website! Our goal was show the personal side of the business and the "human" side of the team with customized bios, lively copy, and emotion-evoking imagery. Apparently it works. The client tells us this site brings them a lot business.

 insurance-marketing-ideas

INSURANCE E-NEWSLETTER

What is the one tool that's ideal for promoting your insurance blog, generating repeat traffic on your website, and staying in touch with clients and prospects? If you guessed the e-newsletter, you're absolutely right. And on top of all these great benefits, insurance e-newsletters are highly cost-effective.

 insurance-marketing
 

PRINT INSURANCE NEWSLETTER

You won’t find any photos of company picnics or employee birthdays here. Our newsletters are packed with solid tips and advice designed to help your commercial clients avoid losses. This kind of value-added communication also helps you increase client retention levels.

 

 

insurance-marketing-ideas

 

INSURANCE BIOS FOR EMPLOYEES AND EXECUTIVES

Insurance bios help put a face on your company. Why is "face" important? In today's digital world, a little personal background goes a long way toward helping prospects feel comfortable and confident with proceeding into a business relationship.

 

 insurance marketing executive bios

 

INSURANCE MARKETING - WHITE PAPER

COBRA administration isn't the most exciting topic, but we didn't let that stop us from concocting an enticing headline about "The $24,000 Overpayment." You want to read it now don't you? So did this company's clients!

 insurance-marketing

 

INSURANCE PRESS RELEASES

Have an important announcement to share with the world? A press release may offer the ideal solution. We offer press release writing support for many insurance corporate communication teams.

 insurance-marketing