Insurance Marketers’ Blog | Insurance Marketing

White Paper Writing: The Dos and Don’ts

info@inboundinsurancemarketing.com (The Inbound Team) — Fri, 30 Jan 2026 00:41:17 GMT

White paper demand continues to be strong for both insurance organizations and for technology companies that serve the insurance industry. If you don’t offer a white paper on your website yet, now is the time to get one on board.

Thought Leadership Content Marketing: Fuel the Buyer’s Journey

info@inboundinsurancemarketing.com (The Inbound Team) — Tue, 27 Jan 2026 16:57:48 GMT

When people need expert insights, they turn to leaders they trust. Why shouldn’t you be one of those leaders? Thought-leadership content marketing is a way to establish your authority, expand your reach, and share your knowledge. It’s also a way to inform the buyer’s journey to turn leads into sales.

What You Post Matters: How to Avoid Copyright Infringement

info@inboundinsurancemarketing.com (The Inbound Team) — Thu, 22 Jan 2026 16:17:25 GMT

Here’s a quick pop quiz about the information you post to your website. Have you ever …

How and When to Use a Decision Tree in Your Marketing Mix

info@inboundinsurancemarketing.com (The Inbound Team) — Tue, 20 Jan 2026 19:18:09 GMT

Planning your insurance marketing funnel? Be sure to consider a decision tree. A decision tree is a flow chart that guides decision making. The options branch into different paths, allowing users to see the possible outcomes of their decisions – and it’s the perfect tool for today’s DIY-driven buyers.

The Future of Content Marketing: Your 2026 Guide

info@inboundinsurancemarketing.com (The Inbound Team) — Thu, 15 Jan 2026 22:59:23 GMT

Is your content marketing strategy ready for 2026? The rise of AI is reshaping how content is created and distributed. At the same time, buyers are becoming increasingly skeptical, which is raising the bar for content relevance and authenticity. To stay visible, insurers will need to evolve quickly and intentionally. Here’s a look at five content marketing trends that will define the year ahead.

How the B2B Insurance Marketing Funnel Is Evolving

info@inboundinsurancemarketing.com (The Inbound Team) — Fri, 21 Nov 2025 21:22:32 GMT

Is your marketing funnel leaking? The buying process is evolving, and if your B2B insurance marketing funnel isn’t keeping up, your conversions could suffer. The good news is that it is still possible to reach buyers and move them through the sales process. You just need to find strategies that work now.

How to Build Website Traffic in an AI World

info@inboundinsurancemarketing.com (The Inbound Team) — Wed, 27 Aug 2025 18:54:25 GMT

Ever since the beginning of the internet and search engine optimization, SEO strategies have been evolving. Now, that evolution is happening faster. AI is changing how people search and those changes are impacting website traffic. As a result, businesses need to reassess their SEO strategies.

How to Get Chatbot Mentions with a Solid Content Marketing Strategy

info@inboundinsurancemarketing.com (The Inbound Team) — Mon, 23 Jun 2025 23:46:39 GMT

Does ChatGPT know who you are? As AI chatbots become an increasingly integral part of daily life, many people are using them instead of regular search engines. Marketing strategies will need to adapt, but a solid content marketing strategy can help you get chatbot mentions.

The Enduring Value of Email and E-newsletter Marketing

info@inboundinsurancemarketing.com (The Inbound Team) — Thu, 05 Jun 2025 20:44:42 GMT

Have you ditched email in favor of social media and other new communication channels? That could be a big mistake. Email and e-newsletters still provide value to businesses – and recent research shows that consumers still want email-based brand interactions. Let’s explore why email and e-newsletter marketing still deserve your attention.

Content Marketing Trends to Embrace This Year

info@inboundinsurancemarketing.com (The Inbound Team) — Wed, 02 Apr 2025 15:25:02 GMT

Leg warmers; planking; 80s-style mall bangs – not all trends are worth following. But, some trends are popular for a good reason. Let’s take a look at the content marketing trends you should consider embracing this year.