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Insurance Marketing Metrics – Should You Look at the Trees or the Forest?

  
  
  
Insurance-Marketing-Metrics

One of the most important elements of inbound insurance marketing is the assessment of what worked, what didn’t and which combination of activities generate the greatest return on investment. However, knowing which numbers to evaluate is tough. In many cases, it’s easy to study the “trees” while you ignore the insurance marketing “forest.”

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Insurance Marketing: The Emotion Behind Forward Motion

  
  
  
Insurance-Marketing

This week’s article is a good one, courtesy of http://donnie-bryant.com and http://copywritersroundtable.com.

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10 Rules for Writing Head-Turning Insurance Marketing Headlines

  
  
  
The Formula For a Perfect Headline

We all know that in advertising, headlines rule.
Of course, insurance marketing is no exception to this rule.
But what are some rules for writing head-turning headlines?

To answer this question, we’re featuring an amazing infographicfrom Neil Patel at Quick Sprout.



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The Nuts and Bolts of Insurance Case Studies

  
  
  
Insurance-Case-Studies

This month, we’ve been talking about insurance case studies. Last week you learned how and when case studies should be used in insurance marketing. This week, we’re getting down to the nuts and bolts. What are the essential elements? How long should case studies be? How do you go about the task of developing one? Without further ado, let’s jump in.

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Should You Have an Insurance Case Study?

  
  
  
Insurance-Case-Study

Case studies are rock star pieces to include in your suite of insurance marketing tools. They make you look good by giving tangible examples of how you perform. More importantly, the content is driven by what your customer says about you – and that packs massive credibility.

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Insurance Marketing: Is Originality Really Necessary?

  
  
  
Insurance-Marketing

Many of you have access to pre-written industry articles through your insurance software provider and other “canned” sources. It seems pretty simple – you just browse article titles, pick a topic, download and post.

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Insurance Marketing: How to Use Google Plus for B2B

  
  
  

The trick to inbound insurance marketing is to make sure that people can find you. While a lot of social networks make this task easier, few are as important as Google Plus for B2B. Although you might not think of this social media site as a necessary cog in your strategy, the truth is that it will probably help you to attract more clients than any other social site out there. In fact, a recent report found that users of the service reported more positive interactions with brands than they did on Facebook, and fewer negative interactions than on Twitter. When it comes to approachability, it would appear that social media denizens feel more comfortable reaching out to businesses and brands on Google+ than they do on any of the other major networks on the web.

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Insurance Marketing: The Ultimate E-Newsletter Cheat Sheet

  
  
  
Insurance-Newsletters

E-newsletters make it easy to maintain top-of-mind awareness with customers and prospects. As we all know, prospects usually don’t buy until they have an urgent need. And, that moment of need probably won’t coincide with your first insurance marketing effort. For this reason, ongoing communication is essential. When prospects decide to buy, YOU must be on their short list of possible resources, and that will only happen if you’ve kept in regular contact. Likewise, customers are more likely to renew their policies if you’ve communicated with them throughout the year.

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Three Truths and Techniques for Superior Insurance Sales Letters

  
  
  
Insurance-Sales-Letters

Whether you’re using email or snail mail, the insurance sales letter remains a vital piece of the insurance sales and marketing toolbox. However, it’s important to establish expectations and position your communication for success. With those goals in mind, below are three truths and techniques to get your insurance sales letters on the right track.

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Beware of the diction ADDICTION made possible by insurance copywriting

  
  
  
Insurance-Copywriting

Do you remember the first time you got a smartphone and could check email and your calendar anytime, anywhere? It was a little addicting, right?

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