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Insurance Marketing: How to Use Google Plus for B2B

  
  
  

The trick to inbound insurance marketing is to make sure that people can find you. While a lot of social networks make this task easier, few are as important as Google Plus for B2B. Although you might not think of this social media site as a necessary cog in your strategy, the truth is that it will probably help you to attract more clients than any other social site out there. In fact, a recent report found that users of the service reported more positive interactions with brands than they did on Facebook, and fewer negative interactions than on Twitter. When it comes to approachability, it would appear that social media denizens feel more comfortable reaching out to businesses and brands on Google+ than they do on any of the other major networks on the web.

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Insurance Marketing: The Ultimate e-Newsletter Cheat Sheet

  
  
  
Insurance-Newsletters

E-newsletters make it easy to maintain top-of-mind awareness with customers and prospects. As we all know, prospects usually don’t buy until they have an urgent need. And, that moment of need probably won’t coincide with your first insurance marketing effort. For this reason, ongoing communication is essential. When prospects decide to buy, YOU must be on their short list of possible resources, and that will only happen if you’ve kept in regular contact. Likewise, customers are more likely to renew their policies if you’ve communicated with them throughout the year.

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Three Truths and Techniques for Superior Insurance Sales Letters

  
  
  
Insurance-Sales-Letters

Whether you’re using email or snail mail, the insurance sales letter remains a vital piece of the insurance sales and marketing toolbox. However, it’s important to establish expectations and position your communication for success. With those goals in mind, below are three truths and techniques to get your insurance sales letters on the right track.

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Beware of the diction ADDICTION made possible by insurance copywriting

  
  
  
Insurance-Copywriting

Do you remember the first time you got a smartphone and could check email and your calendar anytime, anywhere? It was a little addicting, right?

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Insurance Executive Bios – Five Ways to Make Them Pay

  
  
  
Insurance-Executive-Bios

If you like the idea of showing the “human” side of your business, executive bios are an important tool. But, here’s the thing … they’re not just for executives anymore. Many insurance and financial services organizations develop bios for all customer-facing employees. After all, When you work in a rigid environment like insurance, any opportunity to display smiling faces is encouraged.

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Insurance Marketing Quick Tip: How to Create a Social Media Editorial Calendar, Part 2

  
  
  
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Make social media marketing more time-efficient and relevant to business strategy by incorporating an editorial calendar into your insurance marketing approach. Last week, our social media blog discussed the benefits of using a social media calendar to streamline efficiency, reduce time spent on day-to-day social media updating and align content to your insurance business strategy. Check it out for more ideas and examples for themes and topics to be scheduled in advance. Now we’ll delve into the technical aspects of creating and building a social media editorial calendar.

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Insurance Marketing Quick Tip: How to Create a Social Media Editorial Calendar, Part 1

  
  
  
Insurance-Marketing

It’s not too late to use the momentum of a new year to enhance your insurance marketing strategy by organizing social media content. A social media editorial calendar is meant to reduce the stress and time needed to create posts day-to-day and keep social media content aligned to the overarching business goals and objectives. Now is the perfect time to create and organize a 2014 social media editorial calendar. This blog will answer why it is important to use an editorial calendar for social media content and several tips in getting started. Check in next week to learn the technical elements of building out a social media editorial calendar.

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Insurance Marketing Matchmaking: How to get into the action

  
  
  
Insurance-Marketing

Are you single? Know anyone who is single? I have a few friends out in the dating world and I have to say they are brave souls. As it turns out, you can’t just sit at home and wait for the phone to ring or for a well-meaning cupid to help you make a love connection. If you want to find romance, you have to get into the action. You may also have to kiss a lot of toads!

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New Year Insurance Marketing Strategy #8: Lift Landing Page Conversion Rates

  
  
  
Insurance-Marketing

As discussed last week, OFFERS are your insurance website’s lead generation workhorses. However, they can only generate leads if they are delivered through great landing pages.

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Insurance Marketing New Year Strategy #7: Turn Your Insurance Website into a Lead Generation Workhorse

  
  
  
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So far in the month of January, our Inbound insurance Marketing website has generated 11 leads – all on its own. That’s without the help of any traffic drivers such as pay-per-click advertising or direct mail. Not bad for a boutique advertising agency that specializes in the very narrow niche of insurance.

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