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Insurance Marketing Quick Tip: How to Create a Social Media Editorial Calendar, Part 2

  
  
  
Insurance-Marketing

Make social media marketing more time-efficient and relevant to business strategy by incorporating an editorial calendar into your insurance marketing approach. Last week, our social media blog discussed the benefits of using a social media calendar to streamline efficiency, reduce time spent on day-to-day social media updating and align content to your insurance business strategy. Check it out for more ideas and examples for themes and topics to be scheduled in advance. Now we’ll delve into the technical aspects of creating and building a social media editorial calendar.

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Insurance Marketing Quick Tip: How to Create a Social Media Editorial Calendar, Part 1

  
  
  
Insurance-Marketing

It’s not too late to use the momentum of a new year to enhance your insurance marketing strategy by organizing social media content. A social media editorial calendar is meant to reduce the stress and time needed to create posts day-to-day and keep social media content aligned to the overarching business goals and objectives. Now is the perfect time to create and organize a 2014 social media editorial calendar. This blog will answer why it is important to use an editorial calendar for social media content and several tips in getting started. Check in next week to learn the technical elements of building out a social media editorial calendar.

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Insurance Marketing Matchmaking: How to get into the action

  
  
  
Insurance-Marketing

Are you single? Know anyone who is single? I have a few friends out in the dating world and I have to say they are brave souls. As it turns out, you can’t just sit at home and wait for the phone to ring or for a well-meaning cupid to help you make a love connection. If you want to find romance, you have to get into the action. You may also have to kiss a lot of toads!

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New Year Insurance Marketing Strategy #8: Lift Landing Page Conversion Rates

  
  
  
Insurance-Marketing

As discussed last week, OFFERS are your insurance website’s lead generation workhorses. However, they can only generate leads if they are delivered through great landing pages.

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Insurance Marketing New Year Strategy #7: Turn Your Insurance Website into a Lead Generation Workhorse

  
  
  
Insurance-Marketing

So far in the month of January, our Inbound insurance Marketing website has generated 11 leads – all on its own. That’s without the help of any traffic drivers such as pay-per-click advertising or direct mail. Not bad for a boutique advertising agency that specializes in the very narrow niche of insurance.

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Insurance Marketing Strategy #6: Use These 20 Insurance Blog Topics

  
  
  
Insurance-Marketing

Earlier this week, I told you how to write an insurance blog article in one hour. One component that is essential for fast blog production is a ready-to-use topic list. You can’t afford to waste valuable minutes pondering new topics several times a week. Keep a running topic list by your computer or phone and jot down ideas as they come to you.

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New Year Insurance Marketing Strategy #5: How to Write a Blog in an Hour

  
  
  
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When you think about it, an hour is a long time. In an hour, you can drive 60 miles, bake a cake, play a basketball game, mow the lawn or even get a massage – no problem.

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New Year Insurance Marketing Strategy #4: Clear Out the Clutter!

  
  
  
Insurance-Marketing

"Clutter is the disease of American writing," says William Zinsser in his classic book, “On Writing Well.”

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New Year Insurance Marketing Strategy #3: Tune Up Your Home Page

  
  
  
Insurance-Website

The New Year is a great time to tune up your insurance website with a home page refresh. I recommend that you look at your site with fresh eyes and ask three other people (outside of the marketing department) to do the same, while keeping the following 10 points in mind.

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New Year Insurance Marketing Strategy #2: Leverage These Three Social Media Trends

  
  
  
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It’s that time of year again – the time to analyze social media marketing results from the past 12 months and plan for future success. Throughout the year, we discussed the basics of LinkedIn, Twitter and Google+, measuring ROI and holiday strategies. Along with New Year’s resolutions, start the year off right by creating goals for your insurance organization’s marketing approach to boost social media performance.

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