Insurance Marketing Idea: How Insurance Agencies Build Competitive Edge

Today, we welcome guest blogger Robert Seitzinger, with some insightful insurance marketing ideas.

It can be hard getting attention for your insurance agency. There are probably dozens of competing agencies in any given area, and standing out from the rest can be a real challenge. So what makes one agency stand out above the rest?

It goes beyond providing excellent customer service, which should be the bedrock of your agency. Read on for some tips that will provide a competitive advantage for your agency.

A Powerful Insurance Website

If you want to look professional, you must have an excellent insurance website. Clunky, frustrating sites will turn off potential customers and irritate existing customers. Modernizing your insurance website is one of the most cost-effective ways to bring your company into the 21st century and really connect with potential consumers. It is so easy that all of your competitors are doing it, which means you need to act fast to maintain your edge. 

A great first impression is the best way to protect yourself against the risk of a customer taking their business elsewhere out of confusion. This means that a friendly, approachable website will benefit your agency, much like a friendly, approachable staff attracts new clients.

A Convenient Range of Services

If you are not going to be the absolute industry leader in one area, it is best to offer a full range of services. This allows the consumer to have a personal relationship with one agent who will provide them with everything they need to feel secure — from car insurance to renter’s insurance.

Make your first contact count. They will search for your agency by service more often than by the name of your agency, unless they are referred, so make sure your site is optimized for key search terms. Also, be sure that you are clear about your insurance offering on your insurance website. Avoid a confusing, jargon-heavy home page.

Personalized Customer Service

The most obvious competitive advantage for your agency is the oldest one, and it only bears mentioning because customer service has become a lost art. People do not want to interact with automated phone systems.

When something goes wrong and someone needs to file a claim, they want to speak with a real person — someone invested in them. If your company has excellent customer service, sometimes that is all the competitive edge your company will ever need.

Robert Seitzinger is a copywriter for Magestic Eagle Insurance, an insurance agency Portland residents can rely on. 

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