What are the top seven signs your insurance website needs help?

1. There’s no call to action. Many insurance websites present information without ever asking the reader to take action. You’ll never generate leads if you don’t ask for them.
2. There are no offers. Give your audience a reason to take a next step. Offer a newsletter, a white paper, a case study, a free analysis or a discount. Just remember that buyers make decisions in baby steps. Your offers should deliver maximum value with minimum risk for the reader. (Learn more about insurance website offers.)
3. It’s all about you. Your insurance website should be more about the reader than it is about you. Every piece of information should showcase the reader’s perspective. Instead of “Heather Sloan offers ...,” say, “You can count on Heather Sloan for …”  See the difference?
4. Your insurance website content never changes.
   Your insurance website must change constantly. A good insurance blog is key.
5. There’s no meat. Most sites take the easy way out with a lot of talk, but no hard evidence of anything different. Exceptional insurance websites incorporate testimonials, case studies, examples and value-added information. This added element of credibility often compels visitors to become customers.
6. There are no leads. Your insurance website should be an insurance generation hub - the clearinghouse for all offline and online activities.
7. There are no analytics. To build your business, you need data - where visitors come from, what makes them convert, and which types of leads ultimately become customers. With Hubspot software, your insurance website can tell you all this and more.

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