Strengthen Your Insurance Communications With Power Words

Posted by Heather Sloan on Mon, Mar 22, 2010

Are you using POWER WORDS in your insurance marketing? If not, you should be!

What are power words? I define them as action verbs and interesting adjectives that appeal to the senses and energize your copy. They grab attention, push hot buttons and inspire your audience to learn more.

There’s an unmistakable connection between the words we use and the results we get. That’s why it’s important to avoid tired terms and clichés in your insurance marketing. By using power words, you can transform the blah into the meaningful. Use unexpected words to rise above the rest of the advertising clutter.

Ready to get started? Incorporate power words into your insurance sales letters, Web site copy, blog and throughout all other insurance marketing communications. When you craft bulleted copy, make sure to begin each bullet with a strong verb.

Here are 15 high-octane verbs to jumpstart your next project:

  1. Inspire
  2. Discover
  3. Sharpen
  4. Prove
  5. Achieve
  6. Demand
  7. Transform
  8. Uncover
  9. Energize
  10. Reveal
  11. Supercharge
  12. Lead
  13. Innovate
  14. Position
  15. Accelerate

Topics: insurance marketing ideas, insurance marketing, insurance blogging, Insurance Selling, insurance sales letters, insurance web sites, insurance headlines, insurance sales presentations