Seven Ways to Create Buyer Preference

Posted by Heather Sloan on Tue, Sep 08, 2009

  1. Share testimonials and success stories using print and video – Let someone else toot your horn.
  2. Compile statistics and fact sheets – Allow the numbers to speak for themselves.
  3. Facilitate competitive challenges so buyers can test drive your product/service and easily compare it to other options.
  4. Create brand preference and loyalty through social marketing channels, such as blogs and Facebook postings.
  5. Build personal trust through thoughtful relationships – Lack of trust kills countless deals; don’t let it kill yours.
  6. Give something valuable away – Share a white paper, analysis or case study. If it’s relatable, it might close the sale.
  7. Publish articles in industry magazines – It will boost your expertise and your credibility.

Topics: insurance marketing ideas, insurance marketing, Insurance Selling