B2B Content Creation: 10 Ways to Cut through the Clutter

Posted by The Inbound Team on Mon, Apr 29, 2019

There’s no shortage of statistics on the proliferation and effectiveness of content marketing. It’s no longer a “nice-to-have” marketing strategy. It’s a necessity for most businesses today. More than 90 percent of all B2B companies are using some form of content creation in their marketing. And high quality, engaging content is a powerful tool for guiding your prospects through every stage of the customer journey, from awareness to education to presenting your solution to closing the deal.

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Topics: b2b content creation