Infographic: How Content is Used in B2B Marketing

Posted by Heather Sloan on Tue, Dec 16, 2014

B2B insurance marketing pros, listen up! If you’ve ever wondered how other B2B companies are using content to drive business results, this infographic will answer all your questions. For example did you know that 93% of B2B marketers use content marketing to reach their target audiences? And, the interesting stats don’t stop there. Find out which types of content are used, how social media fits in, and the business objectives that drive the need for content.

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Topics: b2b marketing, content marketing, content for B2B marketing, content marketing for insurance