Insurance Sales: Effective Speaker Introductions

Posted by Heather Sloan on Mon, Mar 08, 2010

Have you ever had to introduce a speaker at an insurance conference? It’s big pressure, right? You have to make them seem important but not too important, and you definitely don’t want to seem verbose. This week’s post spotlights the significance of speaker introductions and ensures that the next time you have to introduce or be introduced, you’ll be prepared with a go-to success formula. The article below is authored by professional speaker and trainer David Greenberg.

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Topics: Insurance Selling, insurance sales presentations, insurance sales marketing ideas

Insurance Marketing: Take A Closer Look At Your Personal Brand

Posted by Heather Sloan on Mon, Mar 01, 2010

This week’s post is brought to you by Paul Copcutt. As you know, the insurance buying decision often comes down to how well a buyer likes an agent. To boost your “likeability” rating, take a close look at your personal brand. Here’s a great article to get you started.

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Topics: insurance marketing ideas, insurance marketing, marketing strategies for insurance agents, marketing ideas for insurance agents, insurance sales marketing ideas, insurance marketing ideas for insurance agents, Specialty insurance marketing ideas

Thinking About Insurance Pay Per Click Advertising? Read This First!

Posted by Heather Sloan on Tue, Feb 09, 2010

Imagine you’re searching Google for stainless steel mugs to give to your insurance clients. After browsing the top results, you spot a link advertising the exact stainless steel mug for which you’ve been searching. You click through to a page crammed full of everything from T-shirts to key chains. It’s hard to say where the stainless steel mugs are, but they’re definitely not on this page. What’s a well meaning searcher to do? Hit the back button and start over of course!

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Topics: insurance lead generation, insurance marketing ideas, Insurance Selling, marketing strategies for insurance agents, insurance sales marketing ideas, commercial insurance marketing, lead generation

Should Your Mission Statement Appear In Your Marketing Materials?

Posted by Heather Sloan on Tue, Jan 19, 2010

Although it seems like a good idea, your mission statement may not put your best foot forward. Why? Because most mission statements aren’t written from the customer’s point of view.

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Topics: insurance marketing, marketing strategies for insurance agents, marketing ideas for insurance agents, insurance sales marketing ideas, Specialty insurance marketing ideas, commercial insurance marketing