Insurance E-newsletters: Avoid the Sales Pitch

Posted by Heather Sloan on Tue, May 11, 2010

If you’re an insurance professional who sends an e-newsletter to keep in contact with clients, you have two choices: You can either tell them how great you are or you can show them how great you are. In my experience, it’s best to show them by providing helpful, timely information and leaving the sales pitch at the door.

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Topics: insurance marketing ideas, insurance marketing, insurance e-newsletters, insurance email newsletters, insurance communications, insurance email marketing, insurance wordpress blog