Is Your E-mail Signature Building or Deterring Business?

Posted by Heather Sloan on Wed, Dec 29, 2010

Most insurance marketers agree that keeping up with best practices isn’t always easy. It seems like new trends are always emerging. For example, how is your phone number displayed in your e-mail signature? It may seem like a trivial question but with the rise of smart phones and insurance professionals checking their e-mails from the road, phone number format can be critical. If the format isn’t compatible with your prospect’s mobile device, you can create a missed opportunity for communication.

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Topics: insurance marketing, Insurance Selling, email signature, email signatures, insurance marketers, marketing best practices, smart phones