Trade Journal Article Writing

Many of your insurance customers and prospects read trade journals. You’ve probably advertised in these journals, but have you considered writing in them? If you haven’t, you should. Trade journal article writing is a great way to establish yourself as an expert and gain publicity for your company.

If you're like many insurance executives, you may find writing to be a daunting task, or you may simply lack the time. No worries! It's easy to become a published author if you have great ideas and a skilled insurance copywriter who can transform your thoughts into words.

Ghost writing for executives in insurance and other industries

Trade journal articles are more credible than advertising – plus, your audience actually reads them! When a prospect sees an ad, he scans the headline. IF it grabs him, he might read further. Your ad usually enjoys an attention span of three seconds – max. In contrast, your prospects set out to read informational insurance articles. Instead of three seconds, you often will enjoy 15 minutes of your readers’ attention. Wow – what a difference!

Then, there’s the credibility factor. Readers skeptically review information contained in ads. They thoughtfully process information contained in insurance articles. Clients tell us that the leads generated through insurance articles tend to be of higher quality than those generated by ads.

How can you get started?

Contact us to begin the process. We’ll brainstorm and write-up a list of potential insurance article topics.
• Next, we'll identify some trade journals that your prospects are reading. We will target those journals for publication.
• We will pitch your topic list to editors of the magazines on your target list.
• When an editor shows interest, we will write the requested insurance article to the editor’s specifications. We ghostwrite for you and manage every step. You are the named author when the article goes to print.

If you’d like to learn more about our ghost writing and bylined article services, contact us.

Or, get answers to frequently asked questions below.