Beware of the diction ADDICTION made possible by insurance copywriting

Posted by Heather Sloan on Tue, May 06, 2014

Do you remember the first time you got a smartphone and could check email and your calendar anytime, anywhere? It was a little addicting, right?

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Topics: insurance copywriter, insurance copywriting, insurance writing, executive bios, content marketing

While You’re Basking in the Digital Age, Are Your Insurance Communications Stuck in the Dark Ages?

Posted by Bob Andrews on Tue, Sep 24, 2013

Many insurance professionals invest in technology and expect it to be a magic pill, only to be disappointed by continued lackluster results with their communications. If you have to write often and your insurance communications aren’t achieving results, it might be time to upgrade your writing skills – your brain’s “writing software.”

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Topics: insurance marketing, insurance copywriting, insurance communications, insurance writing

Insurance Marketing Idea: 10 Ways to Make Your Writing Earn an A+ From Your Customers

Posted by Bob Andrews on Tue, Aug 20, 2013

It’s that back-to-school time of year again. Teachers are busy preparing their classrooms, kids and parents are out shopping for supplies, and summer fun will soon give way to tests and homework.

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Topics: insurance marketing, insurance copywriting, insurance communication, insurance writing