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It’s harder than ever before to rank on Google and get organic traffic. There are now around 2 billion websites competing for buyers’ attention. When your site tries to win attention from your audience, you have a lot of competition.
People don’t want to slog through poorly written content riddled with bad grammar, misspellings, and confusing jargon. You need content that’s easy and enjoyable to read.
Content can’t be overly promotional. A 2020 McKinsey study found that 65% of respondents prefer self-service research over directed research. People are looking for information – not pushy sales tactics and ads. You need content that gives consumers the information they crave.
Content should be part of your overall strategy. Due to recent shifts in content marketing, people now expect high-quality, personalized content. At the same time, reaching audiences is more difficult because of the increased competition. To stand out, your blogging, email, and social strategies should complement each other.Most content is evergreen, which means it can be used and repurposed for years to come. For example, a white paper can be used as an offer in email marketing, as downloadable content for website lead generation, as a handout by sales professionals, and even as a long-form blog article. The same content can be reworked and submitted for publication in an industry journal. Old content can be updated and republished. Pieces that we created 10 years ago still generate ROI for our clients today.
Writing content is difficult. It’s also increasingly time-consuming.
HubSpot says the ideal post length for SEO purposes in 2020 was 2,100 to 2,400 words. As the number of websites goes up, the wordcount needed to rank increases, and the amount of time required to write content increases, too.
Many executives and marketing professionals have great content ideas, but few have the time to write them down. In fact, in the B2B Content Marketing 2020 report, the Content Marketing Institute found that 50% of B2B companies outsource at least some content marketing activity. Why? Because it allows them to keep all their plates spinning. They can hand off their great ideas to content writers for cost-effective development, while they can focus on the next building blocks of their strategies. By using content writing services, you can gain momentum and avoid the cost of lost opportunity.
Connect with us to set up a 15-minute introductory call to answer any questions and discuss your content needs.
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