Expertise. Authoritativeness. Trustworthiness. These are good goals for any content marketer. They’re also factors that Google considers important when providing a page quality rating. Here’s why Google’s E.A.T. guidelines are important when creating your insurance marketing approach.

Over the past month, everything has changed, and those changes are having a monumental effect on our insurance marketing plans. While the restaurant, travel and hospitality industries are experiencing an immediate hit, we in the insurance, financial and technology industries will be whipped by the tail of the crisis.

You’ve no doubt received multiple emails from various companies concerning their response to COVID-19. Although the onslaught of messages may seem a little overwhelming, there’s a reason for all the digital communication. This is a turbulent time. The situation is changing by the day — even by the hour. Amid all the change, there’s significant confusion and anxiety, so companies need to reach out to reassure their customers and workers.

You’ve written a great insurance article. Now you want to share it with the world. But wait! Before you hit publish, there are a few things you should check.

A couple of years ago, everyone was buzzing about infographics. The conversation has moved on – now people are more likely to talk about things like videos and personalized content – but infographics are far from dead. People love visuals, and infographics are a great way to quickly and memorably convey information.

It’s 2020 – and that means the California Consumer Privacy Act (CCPA) is now law. The new data privacy law went into effect on January 1, with major consequences for both consumers and companies.

As we enter 2020, it’s time to make sure your insurance marketing strategies are ready for a brave new decade. Here are four new content strategies to embrace.

Here’s a quick pop quiz about the information you post to your website. Have you ever …

It’s fun to waste time on irrelevant marketing – said no one ever. People value their time, and they want information that they can actually use. This is why personalized ads are so effective. According to eMarketer, an Adobe Digital Insights survey found that one-third of respondents prefer personalized ads. Among respondents under the age of 50, more than half stated a preference for personalized ads.

There’s no shortage of statistics on the proliferation and effectiveness of content marketing. It’s no longer a “nice-to-have” marketing strategy. It’s a necessity for most businesses today. More than 90 percent of all B2B companies are using some form of content creation in their marketing. And high quality, engaging content is a powerful tool for guiding your prospects through every stage of the customer journey, from awareness to education to presenting your solution to closing the deal.