Right now, people are desperate for reliable information. Insurance professionals can seize this opportunity by establishing themselves as trusted thought leaders, but first, they’ll need to demonstrate their value. Building insurance thought leadership requires a strategic effort, but when you use ghostwriting services that cater to the insurance industry, it doesn’t have to require a lot of your time.

When it comes to B2B insurance marketing, there's perhaps no tool that is more cost-effective than LinkedIn. LinkedIn says that 40% of B2B marketers cited LinkedIn as the most effective channel for high quality leads, and marketers reported up to two times higher conversion rates on LinkedIn. Given this, it’s not surprising that LinkedIn earned the top spot as the number-one rated platform for B2B lead generation. If you’re looking for insurance marketing ideas, you’ll do well to focus on LinkedIn.

The workforce is undergoing a major shift. To boost engagement and retain talent, employers need to level up their internal communication strategies.

The pandemic forced people to stay inside, but it didn’t keep them from shopping. People are buying everything from groceries to insurance via the internet. As a result, online channels have taken on a new level of importance for both personal and business purchases, and the impacts may be long lasting. If your online presence is less than stellar, you need to act now.

Modern buyers are hungry for information, and content feeds that need. According to HubSpot, 70 percent of marketers are actively investing in content marketing. Content works in pretty much all industries, and it’s especially important for information-heavy industries like insurance and complex business to business (B2B) sales.

Ever see a new restaurant open and close within the same year? It happens all the time. The National Restaurant Association estimates that 30% of restaurants don’t survive their first year.

Internet shopping was already booming, but the pandemic supercharged this trend. According to Digital Commerce 360, online sales reached $791.70 billion in 2020. That’s a 32.4% increase from the year before.

Your company needs a blog. More than that, your company needs a GOOD blog. A great blog with excellent search engine optimization and distribution would be even better. Blog writing services can help you produce and maintain this blog without devoting all the resources that would be needed to do it in-house.  

“Lead generation” is often a phrase that insurance agents hate hearing, but they don't need to. Even though you might have a fancy website and post on social media once in a while, that does not automatically mean you are going to have leads flooding in. In fact, we can say with great certainty that isn’t going to be enough of a strategy.

Never was a New Year more welcome than in 2021. However, as content marketers, we know that COVID has changed everything. The content marketing strategies we so carefully developed a year ago were abandoned and must be completely revamped. Buyers will never again behave as they did before the pandemic.

As you roll out your B2B content marketing content strategy for 2021, don’t rely on pre-pandemic tactics. Rethink everything, keeping these eight shifts in mind: