How to Write Web Content with SEO Value

Posted by Heather Sloan on Thu, Oct 22, 2020

If you write web content, and it’s good, readers will come … in theory. In reality, you need to make sure those readers can find your great content. That requires SEO, or search engine optimization.

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Topics: write web content

Your Insurance Content Library: 15 Pieces Every Insurer Should Have

Posted by Heather Sloan on Mon, Jul 06, 2020

Modern buyers are hungry for information, and content feeds that need. According to HubSpot, 70 percent of marketers are actively investing in content marketing. Content works in pretty much all industries, and it’s especially important for information-heavy industries like insurance and complex business to business (B2B) sales.

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Topics: insurance marketing, insurance content, marketing content

Insurance Content Strategies: Lead Generation vs. Demand Generation

Posted by Heather Sloan on Wed, Jun 10, 2020

Is your insurance content designed to generate demand? Or is it designed to generate leads? While demand generation and lead generation might sound similar, there’s actually an important difference between the two marketing strategies.

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Topics: insurance content, lead generation, demand generation, insurance content strategies

E.A.T. Guidelines for Insurance Marketing

Posted by Heather Sloan on Mon, Apr 27, 2020

Expertise. Authoritativeness. Trustworthiness. These are good goals for any content marketer. They’re also factors that Google considers important when providing a page quality rating. Here’s why Google’s E.A.T. guidelines are important when creating your insurance marketing approach.

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Topics: E.A.T. guidelines for insurance marketing, E.A.T. guidelines, E.A.T.

How to Manage B2B Insurance Marketing During a Pandemic

Posted by Heather Sloan on Tue, Apr 14, 2020

Over the past month, everything has changed, and those changes are having a monumental effect on our insurance marketing plans. While the restaurant, travel and hospitality industries are experiencing an immediate hit, we in the insurance, financial and technology industries will be whipped by the tail of the crisis.

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Topics: B2B insurance marketing, marketing during a pandemic

Digital Communication: How to Get Your Team and Your Customers Through the Crisis

Posted by The Inbound Team on Wed, Mar 25, 2020

You’ve no doubt received multiple emails from various companies concerning their response to COVID-19. Although the onslaught of messages may seem a little overwhelming, there’s a reason for all the digital communication. This is a turbulent time. The situation is changing by the day — even by the hour. Amid all the change, there’s significant confusion and anxiety, so companies need to reach out to reassure their customers and workers.

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Topics: digital communication, digital communication strategy

The Great Insurance Article Auditing Checklist

Posted by The Inbound Team on Tue, Feb 18, 2020

You’ve written a great insurance article. Now you want to share it with the world. But wait! Before you hit publish, there are a few things you should check.

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Topics: insurance article, insurance article auditing checklist

Are Infographics Still Hot? Three Trends to Know

Posted by The Inbound Team on Tue, Feb 11, 2020

A couple of years ago, everyone was buzzing about infographics. The conversation has moved on – now people are more likely to talk about things like videos and personalized content – but infographics are far from dead. People love visuals, and infographics are a great way to quickly and memorably convey information.

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Topics: insurance infographics, infographics

What Insurance Marketers Need to Know About CCPA

Posted by The Inbound Team on Wed, Jan 15, 2020

It’s 2020 – and that means the California Consumer Privacy Act (CCPA) is now law. The new data privacy law went into effect on January 1, with major consequences for both consumers and companies.

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Topics: insurance marketers, CCPA

Insurance Marketing: Four Things to Think About in 2020

Posted by The Inbound Team on Tue, Jan 07, 2020

As we enter 2020, it’s time to make sure your insurance marketing strategies are ready for a brave new decade. Here are four new content strategies to embrace.

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Topics: insurance marketing, content writing, content strategies