Digital advertising has become an essential tool for insurance marketing – but it hasn’t replaced direct mail. It probably won’t anytime soon, either. Even in the digital age, direct mail offers advantages that online advertising simply can’t.

Are you keeping up with the latest internet trends? Kleiner Perkins has released the 2018 Internet Trends Report by Mary Meeker. The in-depth report is 294 pages long and chock-full of important information. Here are the top 10 takeaways for marketers.

Is your website secure? If you don’t use HTTPS, Google says it’s not – and starting this July, it will inform your audience of this fact.

If you want to build an audience and get seen on Twitter, you need to use hashtags. They’re how users who don’t already follow you can find your tweets – but only if you pick the right term. There’s an art to choosing hashtags.

Think you have your content writing strategy figured out? You may need to think again. The SEO rules have changed. Experts now say that Google page rank is no longer a leading metric, and content clusters are more important than ever. Are you confused yet? Read on …

Most insurers rely on traditional underwriting, accident prevention and claims tactics to bolster their bottom lines. However, savvy insurance leaders know that strong results require another critical component: powerful insurance marketing communication. 

Email marketing is alive and well. Although the rise of social media and blogging have added to the digital marketing landscape, neither has replaced email as an essential tool. Keep reading to get answers to your questions about the current return on investment, average open rates and today’s best practices.

There are many marketing terms floating around … inbound marketing, content marketing and outbound marketing to name a few. Here’s a quick primer to help you keep them straight …

LinkedIn now has half a billion users around that world. That’s half a billion pairs of eyes that could be looking at your LinkedIn profile. Is yours up to par?

Social media has quickly integrated itself into our society. According to Pew Research Center, in 2005, only 5 percent of American adults used social media. The figure has since grown to 69 percent. For businesses trying to expand their reach, social media is one of the most effective ways to do so. Here’s what’s working in B2B social media.