Persistence Pays Off – in Life and In Marketing

Posted by The Inbound Team on Tue, Sep 14, 2021

Ever see a new restaurant open and close within the same year? It happens all the time. The National Restaurant Association estimates that 30% of restaurants don’t survive their first year.

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Topics: persistence pays off in marketing

How Insurance Marketers Can Prepare for the New Normal: Online Shopping and Research

Posted by The Inbound Team on Thu, Aug 05, 2021

Internet shopping was already booming, but the pandemic supercharged this trend. According to Digital Commerce 360, online sales reached $791.70 billion in 2020. That’s a 32.4% increase from the year before.

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Topics: insurance marketing

Six Reasons to Partner With a Blog Writing Service

Posted by The Inbound Team on Mon, Apr 05, 2021

Your company needs a blog. More than that, your company needs a GOOD blog. A great blog with excellent search engine optimization and distribution would be even better. Blog writing services can help you produce and maintain this blog without devoting all the resources that would be needed to do it in-house.  

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Topics: blog writing service, blog

Tips for Insurance Agents to Convert More Leads

Posted by Emily Lazration, CoverWallet for Agents on Wed, Jan 20, 2021

“Lead generation” is often a phrase that insurance agents hate hearing, but they don't need to. Even though you might have a fancy website and post on social media once in a while, that does not automatically mean you are going to have leads flooding in. In fact, we can say with great certainty that isn’t going to be enough of a strategy.

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Topics: how insurance agents can convert more leads

Your B2B Content Marketing Strategy: 8 Key Shifts on the Horizon

Posted by Heather Sloan on Mon, Jan 04, 2021

Never was a New Year more welcome than in 2021. However, as content marketers, we know that COVID has changed everything. The content marketing strategies we so carefully developed a year ago were abandoned and must be completely revamped. Buyers will never again behave as they did before the pandemic.

As you roll out your B2B content marketing content strategy for 2021, don’t rely on pre-pandemic tactics. Rethink everything, keeping these eight shifts in mind:

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Topics: b2b content marketing, b2b content marketing shifts, b2b content marketing strategy

How to Write Web Content with SEO Value

Posted by Heather Sloan on Thu, Oct 22, 2020

If you write web content, and it’s good, readers will come … in theory. In reality, you need to make sure those readers can find your great content. That requires SEO, or search engine optimization.

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Topics: write web content

Your Insurance Content Library: 15 Pieces Every Insurer Should Have

Posted by Heather Sloan on Mon, Jul 06, 2020

Modern buyers are hungry for information, and content feeds that need. According to HubSpot, 70 percent of marketers are actively investing in content marketing. Content works in pretty much all industries, and it’s especially important for information-heavy industries like insurance and complex business to business (B2B) sales.

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Topics: insurance marketing, insurance content, marketing content

Insurance Content Strategies: Lead Generation vs. Demand Generation

Posted by Heather Sloan on Wed, Jun 10, 2020

Is your insurance content designed to generate demand? Or is it designed to generate leads? While demand generation and lead generation might sound similar, there’s actually an important difference between the two marketing strategies.

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Topics: insurance content, lead generation, demand generation, insurance content strategies

E.A.T. Guidelines for Insurance Marketing

Posted by Heather Sloan on Mon, Apr 27, 2020

Expertise. Authoritativeness. Trustworthiness. These are good goals for any content marketer. They’re also factors that Google considers important when providing a page quality rating. Here’s why Google’s E.A.T. guidelines are important when creating your insurance marketing approach.

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Topics: E.A.T. guidelines for insurance marketing, E.A.T. guidelines, E.A.T.

How to Manage B2B Insurance Marketing During a Pandemic

Posted by Heather Sloan on Tue, Apr 14, 2020

Over the past month, everything has changed, and those changes are having a monumental effect on our insurance marketing plans. While the restaurant, travel and hospitality industries are experiencing an immediate hit, we in the insurance, financial and technology industries will be whipped by the tail of the crisis.

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Topics: B2B insurance marketing, marketing during a pandemic