Digital Communication: How to Get Your Team and Your Customers Through the Crisis

Posted by The Inbound Team on Wed, Mar 25, 2020

You’ve no doubt received multiple emails from various companies concerning their response to COVID-19. Although the onslaught of messages may seem a little overwhelming, there’s a reason for all the digital communication. This is a turbulent time. The situation is changing by the day — even by the hour. Amid all the change, there’s significant confusion and anxiety, so companies need to reach out to reassure their customers and workers.

Read More

Topics: digital communication, digital communication strategy

The Great Insurance Article Auditing Checklist

Posted by The Inbound Team on Tue, Feb 18, 2020

You’ve written a great insurance article. Now you want to share it with the world. But wait! Before you hit publish, there are a few things you should check.

Read More

Topics: insurance article, insurance article auditing checklist

Are Infographics Still Hot? Three Trends to Know

Posted by The Inbound Team on Tue, Feb 11, 2020

A couple of years ago, everyone was buzzing about infographics. The conversation has moved on – now people are more likely to talk about things like videos and personalized content – but infographics are far from dead. People love visuals, and infographics are a great way to quickly and memorably convey information.

Read More

Topics: insurance infographics, infographics

What Insurance Marketers Need to Know About CCPA

Posted by The Inbound Team on Wed, Jan 15, 2020

It’s 2020 – and that means the California Consumer Privacy Act (CCPA) is now law. The new data privacy law went into effect on January 1, with major consequences for both consumers and companies.

Read More

Topics: insurance marketers, CCPA

Insurance Marketing: Four Things to Think About in 2020

Posted by The Inbound Team on Tue, Jan 07, 2020

As we enter 2020, it’s time to make sure your insurance marketing strategies are ready for a brave new decade. Here are four new content strategies to embrace.

Read More

Topics: insurance marketing, content writing, content strategies

What You Post Matters: How to Avoid Copyright Infringement

Posted by The Inbound Team on Wed, Jul 17, 2019

Here’s a quick pop quiz about the information you post to your website. Have you ever …

Read More

Topics: copyright infringement, use content safely

Account Based Marketing Basics: The What, Why and How

Posted by The Inbound Team on Thu, May 09, 2019

It’s fun to waste time on irrelevant marketing – said no one ever. People value their time, and they want information that they can actually use. This is why personalized ads are so effective. According to eMarketer, an Adobe Digital Insights survey found that one-third of respondents prefer personalized ads. Among respondents under the age of 50, more than half stated a preference for personalized ads.

Read More

Topics: account based marketing basics, account based marketing

B2B Content Creation: 10 Ways to Cut through the Clutter

Posted by The Inbound Team on Mon, Apr 29, 2019

There’s no shortage of statistics on the proliferation and effectiveness of content marketing. It’s no longer a “nice-to-have” marketing strategy. It’s a necessity for most businesses today. More than 90 percent of all B2B companies are using some form of content creation in their marketing. And high quality, engaging content is a powerful tool for guiding your prospects through every stage of the customer journey, from awareness to education to presenting your solution to closing the deal.

Read More

Topics: b2b content creation

Five B2B Content Marketing Trends to Target Now

Posted by Heather Sloan on Thu, Apr 18, 2019

Bellbottoms. Feathered bangs. Dance fads and internet memes. Do these old trends make you cringe? It’s easy to dismiss trends as short-lived gimmicks, but here’s the deal: Some trends represent real change. The internet, for example, might have seemed trendy when it first emerged, but now it’s transformed nearly every aspect of modern life.

Read More

Topics: b2b content marketing

Blog Writing in 2019: Everything You Need to Know

Posted by The Inbound Team on Wed, Feb 13, 2019

Blogs have been around since the early days of the internet. So, you may be wondering … are they still relevant in 2019? Whether you’re starting a new blog or updating your existing one, you need the facts on modern blog writing. Find out how many businesses blog and why, how long articles should be, which topics are most effective and the biggest blog writing mistakes. Yes! It’s all here in one awesome blog writing exposé. Enjoy!

Read More

Topics: blog writing service, blog writing