White Paper Writing
White papers, downloadable content, guides and checklists showcase your expertise, woo prospects and win sales.
These stealthy rainmakers aren't just for IT geeks!
In fact, if you’re reading these words, chances are high that you’ve seen our insurance white paper offer. You might have even taken the next step to request our free report, "Ten Marketing Mistakes That Are Costing YOU Sales Right Now!" A lot of people do.
And when they do, they are in essence, volunteering to step into our sales cycle. They agree to give us a name, e-mail address and phone number in exchange for this valuable information. This is information that we would never receive otherwise. Without our white paper and downloadable content offers, visitors would leave our site empty-handed, robbing us of the opportunity to follow up with them.
Does this scenario sound familiar?
If so, allow to us to introduce you to a reliable, yet often-overlooked online lead generation tool – the white paper.
The white paper is a content marketer’s best friend because it represents a very compelling offer that leads to an easy first YES. As you know, business people are information-hungry. They are constantly searching for ways to do their jobs faster, smarter and better. They will respond to a small offer for valuable information much faster than they’ll pick up the phone and call you.
White papers don't have to be technical and long. In fact they can be as short as two pages IF the information provided is unique and valuable to your prospective buyer. If you feel overwhelmed by the prospect of creating a white paper, never fear. We'll interview you by phone to capture your thoughts. Then, we’ll transform your thoughts into a very compelling report with a catchy title. If you have an idea you'd like to develop, but not a lot of details, we can conduct research. Once your white paper is ready, you’ll find countless ways to use it.
Here are a few examples:
• An offer on your website to entice visitors to complete a lead form in exchange for downloadable content
• A lead generation offer to place on your brochures and on your website
• A trade show or convention handout
• A sales leave behind
• A drip marketing, “thought-you-might-be-interested” mailer
• A speaking topic and presentation handout
• Background material for a published article
• An offer to include in email marketing to entice a repeat interaction
As you can see, the white paper is a tool you can’t afford to live without.
Learn more on how to convert leads with white papers and downloadable content below.