Frequently Asked Questions About Article Subscriptions
Yes. You can cancel with 30 days’ written notice.
Yes. If you have an established editorial calendar or topic list, we’ll follow it. We can also help you develop topics if you need ideas.
Our standard and premier articles are 750 and 1,200 words, respectively. If you need a different length, we can customize your subscription.
Yes. Share your target keywords and the questions or prompts you want your content to address. We can develop articles around those goals and incorporate your SEO and AEO guidance. We cannot guarantee a particular ranking or AI search result.
No. Our writers know insurance and can develop a draft without a formal brief. But your expertise is what makes the content distinctly yours. SME interviews, briefs and background materials help us capture your perspective, priorities and original insights.
An insurance-experienced human writer creates the first draft. We may use AI to assist with editing and source review, with a person checking the work. If you prefer an entirely human editing process, we can accommodate that. We can also work with teams that prefer AI-assisted drafting. Let us know your requirements, and we’ll agree on the process before work begins.
Share your brand voice guide or brief, and we’ll keep it on file and write to your specifications. We also learn from your feedback over time, including the words, examples and approaches you prefer or want us to avoid.
No. We offer monthly and twice-monthly subscriptions as well as weekly options. Choose a schedule that fits your editorial calendar and publishing cadence.
