Press Release Writing
Insurance press release writing that builds industry authority and visibility
A well-written press release is still one of the best ways to earn news coverage. We’re the go-to press release writing team for insurance and insurtech companies, because we already know your industry, and we’re happy to work alongside your PR firm.
For immediate release
Your news on the record.
When AI tools answer questions about your company, your press releases are part of the record. Launches, partnerships and milestones, written in AP style by people who know insurance.
- Keyword headline
- Quotes
- Call to action
- Boilerplate
Picked up by industry trade media.
Why press releases still matter
News builds authority. Authority builds visibility.
Every release puts your company’s name, people and progress on the record. Released consistently, that record shows buyers, partners and the industry that you’re growing, innovating and worth paying attention to.
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Industry credibility
Coverage in trade publications and industry news sites signals momentum to brokers, buyers, partners and future hires.
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Search and AI visibility
Third-party mentions and a steady record of news give search engines and AI tools more trusted sources that connect your name with your expertise.
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Content for every channel
Each release becomes a LinkedIn post, a newsletter item and a talking point for your sales team.
Our recommendation: aim for at least one press release per quarter to stay visible.
What’s newsworthy?
What should you share in a press release?
- New products or services
- Customer launches
- Partnerships
- New team members
- Philanthropic work
- Key milestones
- Proprietary research and study results
- Awards and recognition
What’s included
Every release we write includes
- A headline with industry keywords
- A lead paragraph covering the 5 Ws: who, what, when, where and why
- A story with quotes from your key people
- A clear call to action
- An About Us boilerplate, if you don’t already have one
How it works
Twenty minutes of your time. A release ready to send.
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01
Tell us the news
Contact us to talk through what you’re announcing and who needs to hear it.
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02
Quick interview
A phone interview, usually 20 minutes or less. We send the questions ahead of time.
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03
We draft it
An insurance-experienced writer turns your news into a clear, quotable release.
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04
You review
Share your edits and requested refinements.
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05
Final version
We deliver the final release, ready for distribution or your PR firm.
Partner collaboration
Already have a PR firm? We’re happy to work with them.
Many PR firms are strong at media relationships but don’t speak the language of insurance, and that slows everything down. We can work directly with your PR team, so your expertise comes through accurately and on deadline.
See executive thought leadership →-
Press releases
Insurance-accurate releases your PR firm can pitch and distribute.
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Bylined articles
When your PR team lands an editor commitment, we write the requested piece.
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News activation
Announce your news on LinkedIn and through your e-newsletter.
How long should a press release be?
A standard release is about 500 words, but we can write any length. Keep in mind that distribution services may charge more for releases over 500 words.
Are you a PR firm?
No. We create insurance-accurate content for PR professionals, but we don’t manage media relationships or the PR process. If you have a PR firm, we’re happy to work with them.
How do I get my release to the press?
Use a distribution service such as eReleases or Business Wire. These services electronically distribute releases to curated lists of reporters, bloggers and influencers within your industry. If you have a PR firm, they will manage distribution.
What should I avoid in a press release?
Only publish news that’s truly newsworthy. Avoid ad-like language and gimmicks, stick to the facts and make sure every claim can be substantiated.
How often should we send press releases?
We recommend at least one a quarter. A steady flow of news keeps your name in front of the industry and builds a record search engines and AI tools can find.
Ready to create a buzz?
Book a call and tell us what you’re announcing. We’ll turn it into a release the industry will notice.