Email Marketing & E-newsletters
Stay top of mind with insurance email marketing and e-newsletters
Consistent email outreach keeps your brand in front of prospects, clients and producers, so you’re the first call when they’re ready. We write and design e-newsletters and campaigns inside your own email platform.
Subject: 5 renewal questions your clients will ask this year
Plus: our new hard market checklist
THE BROKER BRIEF · NOVEMBER
Help your clients get ahead of renewal season
One short intro, then three helpful links to articles and resources.
- → Article: what’s driving rates in 2027
- → Case study: a smoother renewal
- → Event: producer training webinar
Illustrative example
Inbound + outbound
Combine inbound and outbound to maximize results
Inbound content like articles, guides and LinkedIn posts helps people find you. Email takes that same content straight to their inbox. Together, they keep your expertise in front of buyers again and again, which is what it takes to stay top of mind.
Inbound: they find you
- Blog articles and pillar content
- White papers and checklists
- LinkedIn posts and carousels
- Search and AI visibility
Outbound: you reach them
- Monthly e-newsletters
- LinkedIn newsletters
- Event and webinar promotion
- Client and producer updates
Top of mind when they’re ready to buy
Cost-effective, affordable and highly trackable.
A simple rhythm that works: publish a blog article each week, then feature those articles in a monthly e-newsletter. See blog writing.
B2B uses
How insurance companies use email
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Recruiting agents
Attract producers and promote agent training and events.
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Content promotion
Promote white papers, guides and webinars to your list and drive readers back to your site.
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Loss prevention education
Help customers, and the brokers who serve them, to reduce risk and prevent losses.
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Broker sales education
Share sales ideas, talking points and presentation scripts.
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Product and event announcements
Launch a new product, share a coverage update or fill seats at your next event.
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Client onboarding
Tips and reminders that get new clients off to a great start.
Don’t forget LinkedIn newsletters
Another way into your audience’s inbox
LinkedIn newsletters aren’t traditional email marketing, but subscribers receive an email every time you publish, and each issue also reaches people in the LinkedIn feed. They’re quickly becoming one of the best ways to extend your reach alongside your regular e-newsletter.
- Subscribers get an email notification with every issue
- No list to buy or build. Followers opt in with one click
- Issues stay discoverable on LinkedIn, increasing AI visibility
- Works for your company page or an executive’s profile
- Repurpose your blog articles into each issue
- Item
LinkedIn newsletters can be added to your Content Capsule and they pair well with executive thought leadership.
How we help
Built in your platform
You keep your own email software subscription and your list. We work inside your account, so everything stays yours.
- Constant Contact
- HubSpot
- Mailchimp
- And others
- Strategy: tell us your goals, and we’ll recommend how to reach them
- Copywriting from insurance-experienced writers
- Design, including custom header images
- Emails built and ready to send in your account
Please note: we don’t provide email lists or list services.
Email checkup
10 reasons your insurance email marketing may underperform
Email is more affordable and measurable than direct mail, yet many campaigns fall short. Here’s what usually gets in the way.
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01
The subject line doesn’t get opens
Keep it short, relevant and benefit-driven, spark curiosity and avoid spam-trigger words.
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02
The headline isn’t compelling
You have about three seconds. Pair an interesting image with a reader-focused headline.
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03
There’s no offer
Give readers a reason to click: a white paper, case study, checklist or webinar.
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04
The email is too long
One short intro paragraph is enough. Save the details for the landing page.
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05
Too few places to click
Include three to five links or buttons so every reader finds something relevant.
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06
The call to action is buried
Put your main call to action where readers see it without scrolling.
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07
It isn’t mobile friendly
Many readers open email on their phones. Preview every email on mobile before you send.
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08
The list is weak
Use opted-in lists from reputable sources, and be wary of below-market list offers.
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09
You’re hoping for a one-hit wonder
Results come from repetition: helpful content over time, plus personalized follow-ups.
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10
The creative is stale
Don’t resend the same email within a month. Wait six to eight weeks before resending to the same audience.
Which email platforms do you work in?
We work in Constant Contact, HubSpot, Mailchimp and other platforms. You keep your own subscription, and we build your emails inside your account.
Do you build automated email sequences?
Our focus is e-newsletters and individual emails, written, designed and built in your platform. For automated sequences, it depends on the platform you use. Let's talk.
Do you provide email lists?
No. We don’t offer list services. We recommend building opted-in lists, and being cautious with purchased lists.
How often should we send an e-newsletter?
Monthly works well for most insurance companies. Publish a blog article each week, then feature those articles in your monthly e-newsletter.
Can you repurpose our existing content?
Yes. Your blog articles, white papers and case studies are ideal e-newsletter content, and email is a great way to promote downloadable resources.
Should we start a LinkedIn newsletter too?
Yes! Subscribers receive an email each time you publish, and each issue also reaches people on LinkedIn, so it extends your reach beyond your own email list.
Stay top of mind, every month
Book a call to talk about your audiences and goals. We’ll recommend an email and LinkedIn newsletter rhythm that keeps you in front of them.