Top Blog Writing Services

Articles and blogs are the workhorses of content marketing strategies. If you publish new content to your website consistently, you can ...

  • Provide an engaging visitor experience
  • Increase organic search traffic
  • Attract more inbound links and social traffic
  • Provide valuable information to post out to social media venues
  • Move potential buyers through your sales pipeline

How to Get Insurance Blog Content Right The First Time


If you've tried hiring an insurance or insurtech copywriter from one of the mainstream blog writing services you may have noticed that you're rewriting everything they do. That's exactly why Inbound Insurance Marketing was formed.
We have worked in the insurance industry and we speak the language of insurers and insurtechs.

Our goal is to provide you with the highest-quality, original and fully edited content so you can say goodbye to the endless rounds of revisions.
With IIM, your content is right the first time.

If you’re interested in high quality articles that your executives will be proud to put their names on, Inbound Insurance Marketing is a partner you can trust for blog writing services. Every blog article is custom-written according to your specifications and editorial schedule.

We specialize in the insurance and technology sectors, but we also work in related fields, such as financial planning, human resources, legal, healthcare and others.

blog writing services

Frequently Asked Questions About Our Blog Writing Services

How do you choose which topics to write for us?

We work with you to develop a customized topic schedule. Of course, we stay informed on all the industry news and if you need topic suggestions or ideas, we’re happy to help.

What types of insurance topics can you write for us?

We’ve been writing about all sides of the insurance business since 2004. Many of our competitors say they are insurance experts. In reality, they only write about home and auto insurance. We write custom articles on a wide range of topics that include personal and commercial lines property & casualty, niche insurance markets and programs, employee benefits, life, disability, long-term care, workers’ compensation, insurance technology, Medicare insurance, financial planning, cyber insurance, employment practices insurance, inland marine, relocation insurance and more. If we are not familiar with your specific insurance offering, we will gladly schedule a call with your internal subject matter expert to ensure that the correct messaging is conveyed.

Who is the author of the articles you provide?

We are ghostwriters. Our clients typically publish the articles we prepare under the name of their own in-house internal subject matter expert on each topic, or they simply publish articles under a general author such as “Property Insurance Team.”

Who owns the copyright of articles you write?

Our clients own the copyright for any article they’ve paid us to develop. This important detail is clearly stated in our fee agreement. When you own the copyright, you are free to use the article in any manner you wish – for example, you can publish it on your website, share it with an industry journal or design it into a PDF for use as a client handout. The options are limitless. You also can be confident that your article will never be sold to another insurance client or published anywhere else. The content is yours – and yours alone.

What kind of quality control measures do you use?

All articles are professionally written, edited and plagiarism checked. Our President, Heather Sloan, who has years of experience in the insurance industry, performs a final review of all work before it is routed to you. You’ll find that our work rarely requires revision thanks to this relentless focus on quality control.

How do you manage article sources?

When you outsource writing, the use of sources is a big deal. In fact, it’s a proficiency that separates amateur content developers from professionals. At Inbound Insurance Marketing, we subscribe to all the major insurance industry journals, and we stay on top of industry developments. We only reference highly reputable sources when developing articles for you. We hyperlink sources inline or footnote them according to your preference. If you review the work of our competitors, you’ll find that some take a relaxed approach to sourcing. They support stated facts by linking to a pop culture article that cites research without directly linking to the ultimate source of information.  We understand that your company’s reputation is on the line, and we never take a sloppy approach to sourcing.

What about legal and compliance concerns?

Legal and compliance awareness is another factor that separates our team from most of our competitors. We understand the complexities of insurance and we are careful to never write in absolute terms. As an organization, we are mindful of industry red flags. If your team has specific legal and compliance guidelines, share them with us. We are happy to follow them.

How long are your blog articles?

We offer standard articles, which are 750 words and premier articles, which are 1,200 words. We recommend choosing the 1,200-word option if you are using articles to help achieve search rankings. If you the purpose of the article is simply to educate and inform, and the topic is not super technical, 750 words may be sufficient. If your product or service is complex, you may need longer content to cover your topic in-depth. We can also write extra-long content if needed. Recent research shows the average the average word count for first page results on Google is 1,890. If you have specific blog needs, let us know. We’re happy to customize a package that suits your needs.

Will the articles you write for me show up anywhere else?

Absolutely not. When you pay for an article, you own the copyright which means we never sell your article to any other client. It is yours and yours alone. That said, we may write on the same topic for other clients. For example, multiple clients may want articles on the topic of cyber risk. In that case, we prepare a different article for each client.

What if we need edits?

Just let us know. Any reasonable edit requests will be completed within your flat rate price with no added charge. Roughly 97% of the articles we write are published without any need for client edits.

Can you focus on our targeted keywords?

Yes, if you let us know your targeted keyword list, we will strive to write your articles in a way that supports your SEO strategy.

We already subscribe to an article/content service. Why would we need to pay for custom articles?

The two big factors to consider here are DIFFERENTIATION and SEO. Many article services offer the same canned articles to all their subscribers. That means there are hundreds of other companies in your industry publishing the same articles as you, which is not very differentiating. Beyond that issue, it’s also not good for SEO. If you’re going to put content on your website, it should be original. If the search engines see that you have original content, it will be indexed, and it can help build your search rankings. If you publish “duplicate content” – content that is already online elsewhere  it does not contribute to your search rankings. If you have too much duplicate content, your site may even be penalized.

Why do your blog articles cost more than those I can get from some other blog writing services?

We’re sure you’ve heard the saying, “You get what you pay for.” That’s certainly true with blog writing. If you have to spend time rewriting and editing the articles you purchase, the value of your time expenditure far exceeds the upfront cost savings. Consider Inbound Insurance Marketing to be your content boutique. Our team is powered by long-term, highly experienced business and insurance writers, and every article is edited and quality-verified before it is delivered to you. We write to your customized topic schedule and specifications. There’s a good reason we rarely lose a client.

How do blog writing subscriptions work?

First, we work together to pre-determine a blog writing content schedule. We invoice you at the start of each month for upcoming articles to be written. Payment is due by the 10th of the month. We then email your blog article in a Word document to you on the due date each week. If you’d like us to post the article to your website with a licensed image, we can do that for an additional fee. We can also provide a batch of social posts to help you promote your article. You can cancel your service at any time, but we ask that you provide a 30-day notice if possible. Learn more about subscriptions here.

Do businesses need a blog?

Yes! It’s your blog that makes the biggest difference to your SEO. Plus, blogging increases brand awareness, personalizes your brand and has a major role to play in nurturing prospects.

What business goals can blogging help with?

Blogging can help you achieve a number of business goals, including increasing your web traffic from targeted users, presenting your company as a thought leader and improving loyalty from current customers.

How frequently should you blog?

This depends on your business size and the goal of your blog. Ideally, small businesses should blog one to two times a week if they want to improve brand awareness but three to four times a week if they’re looking to gain more organic traffic. Large businesses should blog three to four times a week for brand awareness or four to five times a week for traffic. Most companies In the Insurance Industry are blogging one to two times per week.

Are there any stats showing that blogging is effective?

Yes, many! For instance, OptinMonster found that when a website has a blog, it has 434% more indexed pages and gains 97% more links. HubSpot reports that 56% of people have made a purchase after reading a blog post from a company

Is blogging here to stay?

Definitely. Although marketing channels like podcasting and video content are on the rise, they complement rather than replace blogging — for instance, you can repurpose content from one channel to use on another. Plus, blogging has distinct benefits, including that it’s scalable, can reach a wide audience and drives organic web traffic.

What’s the ideal length for blog posts?

In 2022, the ideal blog post length for SEO was 1,1,200 to 2,000 words. However, the exact length varies according to factors like the topic you’re covering, and the competitiveness of the keyword you're targeting.

Should your blog be separate from your website?

No, companies should always include their blogs as part of their websites. This will lift SEO, help visitors to your website find your blog and ensure blog readers can find the key information they need to convert in your web copy.

Is it a good idea to outsource blog articles?

Writing articles for your blog can take up a huge amount of time. Outsourcing the work will free up your schedule, allowing you to focus on core business activities. If you use a service that specializes in insurance writing, you’ll receive high-quality articles that engage your audience.

What are the benefits of having an outsourced partner for blogging?

When writing your own blog posts, there’s always a risk you’ll become too busy to keep up with the publishing schedule. A reliable partner will always provide you with articles in advance of the publish date, giving you the chance to request revisions.