Frequently Asked Questions About Our Blog Writing Service
Q: How do you choose which topics to write for us?
A: We work with you to develop a customized topic schedule. Of course, we stay informed on all the industry news and if you need topic suggestions or ideas, we’re happy to help.
Q: How long are your blog articles?
A: We write blog articles in three standard lengths: short (400-600 words), medium (750-1,000 words) and long (1,800-2,000 words). If your goal is audience engagement and your topics are not super technical, a short article should suffice. If your product or service is complex – such as medical liability insurance – you may need medium blog articles to cover your topics in depth. If your goal is ranking in the search engines for a keyword phrase, you should consider a long blog. Recent research shows the average the average word count for first page results on Google is 1,890. If you have specific blog needs, let us know. We’re happy to customize a package that suits your needs.
Q: Will the articles you write for me show up anywhere else?
A: Absolutely not. When you pay for an article, you own the copyright which means we never sell your article to any other client. It is yours and yours alone. That said, we may write on the same topic for other clients. For example, multiple clients may want articles on the topic of cyber risk. In that case, we prepare a different article for each client.
Q: What if we need edits?
A: Just let us know. Any reasonable edit requests will be completed within your flat rate price with no added charge. Roughly 97% of the articles we write are published without any need for client edits.
Q: Can you focus on our targeted keywords?
A: Yes, if you let us know your targeted keyword list, we will strive to write your articles in a way that supports your SEO strategy.
Q: We already subscribe to an article/content service. Why would we need to pay for custom articles?
A: The two big factors to consider here are DIFFERENTIATION and SEO. Many article services offer the same canned articles to all their subscribers. That means there are hundreds of other companies in your industry publishing the same articles as you, which is not very differentiating. Beyond that issue, it’s also not good for SEO. If you’re going to put content on your website, it should be original. If the search engines see that you have original content, it will be indexed, and it can help build your search rankings. If you publish “duplicate content” – content that is already online elsewhere – it does not contribute to your search rankings. If you have too much duplicate content, your site may even be penalized.
Q: Why do your blog articles cost more than those I can get from some other writing services?
A: We’re sure you’ve heard the saying, “You get what you pay for.” That’s certainly true with blog writing. If you have to spend time rewriting and editing the articles you purchase, the value of your time expenditure far exceeds the upfront cost savings. Consider Inbound Insurance Marketing to be your content boutique. Our team is powered by long-term, highly experienced business and insurance writers, and every article is edited and quality-verified before it is delivered to you. We write to your customized topic schedule and specifications. There’s a good reason we rarely lose a client.
Q: How do blog writing subscriptions work?
A: First, we work together to pre-determine a blog writing content schedule. We invoice you at the start of each month for upcoming articles to be written. Payment is due by the 10th of the month. We then email your blog article in a Word document to you on the due date each week. If you’d like us to post the article to your website with a licensed image, we can do that for an additional fee. We can also provide a batch of social posts to help you promote your article. You can cancel your service at any time, but we ask that you provide a 30-day notice if possible. Complete the form at the top of this page, and we’ll reply promptly with our Rate Sheet.