Inbound Insurance Marketing Timeline

About Inbound Insurance Marketing

Inbound Insurance Marketing (IIM) is your source for insurance-intelligent copywriting and design.
As a former marketing manager for a commercial insurance carrier, our company founder & CEO, Heather Sloan understands how difficult it can be for insurance marketing teams to find time for content creation. Our firm was created to close that gap, so you can quickly and easily execute your sales and marketing strategies.

When Heather launched the company 20 years ago, it was called While her skills were broader than copywriting, she recognized that there was an unmet need for insurance-focused content writing. 

How has the industry changed since 2004? In many ways ...

  • The internet gained momentum.
  • SEO became a pivotal tool.
  • Customers began doing their own online research.
  • The demand for content-rich websites skyrocketed.
  • Generative AI tools were introduced.

Through it all, our company has remained 100% focused on supporting clients in the insurance and insurtech industries. 

What can you expect as an IIM client? Time savings and accolades ...

Our clients tell us that we save them an immense amount of time. Most have already had the frustrating experience of working with content creators who don't understand insurance, so working with IIM is like a breath of fresh air.
  • You don't have to explain insurance. We've already written articles about most insurance and insurtech topics.
  • You don't have to tell us where to find information. We know all the industry-journals and stay on top of industry trends.
  • You don't have to provide a full content outline. We make suggestions, provide ideas and complete projects with very little input.
  • You don't have to rewrite our work. We deliver content that is quality-vetted and ready to use.
  • You don't have to pay extra for revisions. If changes are needed, we complete them at no additional charge.

When you partner with IIM, you will be able to complete your content projects faster with fewer opportunities lost. Your internal clients will be impressed when your sales and marketing goals are easily achieved.

All content is original, created from scratch by humans (not generative AI), exclusively for you. Our team members are highly experienced and have been with us for years.

Think of us as an extension of your team, ready to provide the content needed to fuel your sales, marketing and SEO strategies. Through our subscription program, you can have new articles, social posts and resources delivered to you weekly. We can even post articles to your website for you. It's truly an effortless experience.

Which lines of insurance do we support? Any and all ... 

  • Commercial P&C
  • Employee benefits & COBRA administration
  • Workers' compensation
  • Life, health, disability and long-term care
  • Medicare
  • Claims, BPO services, policy admin systems and AI technology
  • Personal lines 
  • Trending products, such as parametric and embedded insurance

Who do we serve? Clients from every corner of the insurance industry ...

  • Insurance carriers
  • Insurance wholesalers, MGAs and FMOs
  • Brokerages and agencies
  • Insurance networks
  • Insurtechs
  • Service providers who market to the insurance industry 

We create B2B content to help our clients engage businesses, employers and insurance distribution channels. We also create B2C content, such as client handouts, infographics, social posts and campaigns-in-a-box for agents to use with their clients. 


Why should you partner with IIM? Because we're the real deal ...

Many copywriters and content development firms say they specialize in insurance. If you look closer, you'll find they've written a handful of articles on home or auto insurance or they sold life insurance for a few years. 

In reality, there are very few who have worked in the commercial insurance trenches and developed insurance-specific content for all sides of the industry for the past 20 years. We are the original and most long-standing insurance content development firm - and the one whose clients rarely leave.

If you need a professional insurance content partner who delivers high quality work, on time and on budget, there's really no choice. You need Inbound Insurance Marketing.

Ready to explore your options?

About Inbound Insurance Marketing

How do blog writing subscriptions work?

First, we work together to pre-determine a blog writing content schedule. We invoice you at the start of each month for upcoming articles to be written. Payment is due by the 10th of the month. We then email your blog article in a Word document to you on the due date each week. If you’d like us to post the article to your website with a licensed image, we can do that for an additional fee. We can also provide a batch of social posts to help you promote your article. You can cancel your service at any time, but we ask that you provide a 30-day notice if possible.