Do You Make These Mistakes When Marketing Insurance?

Posted by Heather Sloan on Mon, Oct 11, 2010

This week’s post spotlights the importance of HOW you convey your insurance marketing message. The article below, authored by the award-winning direct-response copywriter John Forde, points to six common mistakes that can undermine your meaning, thus spoiling your entire insurance marketing campaign. Learn about these pitfalls, search them out and do your best to avoid them altogether!

Read More

Topics: insurance marketing, insurance copywriting, insurance marketing mistakes, marketing insurance, insurance communications, insurance marketing message

Insurance Marketing Ideas: Is Pay Per Click Advertising Right For You?

Posted by Heather Sloan on Tue, Jun 22, 2010

Are you a good candidate for Pay Per Click advertising? If you’re not showing up on page one of the search engine page results (SERPs) for the insurance products and services you represent, PPC advertising may be a smart investment.

Read More

Topics: insurance lead generation, insurance marketing ideas, insurance marketing, marketing insurance, pay per click, pay per click campaigns, ppc advertising, search engine results page