This week’s post spotlights the importance of HOW you convey your insurance marketing message. The article below, authored by the award-winning direct-response copywriter John Forde, points to six common mistakes that can undermine your meaning, thus spoiling your entire insurance marketing campaign. Learn about these pitfalls, search them out and do your best to avoid them altogether!
Are you a good candidate for Pay Per Click advertising? If you’re not showing up on page one of the search engine page results (SERPs) for the insurance products and services you represent, PPC advertising may be a smart investment.