Infographic: How Content is Used in B2B Marketing

Posted by Heather Sloan on Tue, Dec 16, 2014

B2B insurance marketing pros, listen up! If you’ve ever wondered how other B2B companies are using content to drive business results, this infographic will answer all your questions. For example did you know that 93% of B2B marketers use content marketing to reach their target audiences? And, the interesting stats don’t stop there. Find out which types of content are used, how social media fits in, and the business objectives that drive the need for content.

If your insurance marketing goals, include lead acquisition, customer acquisition or brand awareness, you’ll want to check this out pronto. Need original content to fuel your B2B marketing efforts? We can help. 


How Content Marketing is Used by the B2B Company #infographic

Topics: b2b marketing, content marketing, content for B2B marketing, content marketing for insurance