Insurance Marketing Postcards
Getting in front of prospects is challenging. Postcards are one more tool to build top-of-mind brand awareness.
Email marketing plays an important role, but it can only take you so far. Roughly 15-50% of email is opened. The rest is caught by spam filters and junk mail. That means that some of your best prospects never see the messages you send. If you know a prospect's physical address, postcards can close the gap.
Four postcard marketing ideas:
- Use postcards to remind your distribution network of new campaigns, product releases or sales contests.
- Provide postcard templates that agents can easily customize and send to their prospects.
- Add postcard outreach to all your campaigns. Any message that you communicate via email will also work well in a postcard.
- Send postcards once a month to stay top-of-mind with customers, brokers or prospects. When they finally need what you offer, they'll think of you first.
How we make postcard marketing easy:
Tell us your goals, and we will develop copy and design to powerfully communicate your message. We typically recommend using a "SUMO" size postcard that stands out in the mailbox. It's important that your postcard includes a clear call to action - usually using a QR code to direct them to a landing page online.
We recommend partnering with a print/mail partner for execution. We simply send them the design file and your mailing list and they take care of everything else.