Account Based Marketing Basics: The What, Why and How

Posted by The Inbound Team on Thu, May 09, 2019

It’s fun to waste time on irrelevant marketing – said no one ever. People value their time, and they want information that they can actually use. This is why personalized ads are so effective. According to eMarketer, an Adobe Digital Insights survey found that one-third of respondents prefer personalized ads. Among respondents under the age of 50, more than half stated a preference for personalized ads.

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Topics: account based marketing basics, account based marketing