B2B E-mail Marketing: ROI Frontrunner

Posted by Heather Sloan on Tue, May 04, 2010

Both e-mail and direct mail have their place in the business-to-business (b2b) marketing mix. But when it comes to return on investment (ROI), e-mail marketing has secured the top spot for two years running.

Read More

Topics: insurance marketing, insurance communications, insurance email marketing, b2b email marketing, b2b marketing, business to business marketing