Be brief. Keep your copy as clear and concise as possible. If you include too much text, your insurance email newsletter will be truncated and your readers will only get a portion of your message.
If you’re an insurance professional who sends an e-newsletter to keep in contact with clients, you have two choices: You can either tell them how great you are or you can show them how great you are. In my experience, it’s best to show them by providing helpful, timely information and leaving the sales pitch at the door.