Insurance Marketing: Take A Closer Look At Your Personal Brand

Posted by Heather Sloan on Mon, Mar 01, 2010

This week’s post is brought to you by Paul Copcutt. As you know, the insurance buying decision often comes down to how well a buyer likes an agent. To boost your “likeability” rating, take a close look at your personal brand. Here’s a great article to get you started.

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Topics: insurance marketing ideas, insurance marketing, marketing strategies for insurance agents, marketing ideas for insurance agents, insurance sales marketing ideas, insurance marketing ideas for insurance agents, Specialty insurance marketing ideas

Quick … What’s Your USP?

Posted by Heather Sloan on Tue, Jan 26, 2010

What the heck is a USP?
Unilaterally Special Purpose … Underlying Sales Power … Uncommonly Superior Price …

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Topics: insurance marketing ideas, insurance marketing, Insurance Selling, insurance sales letters, marketing ideas for insurance agents, sales letters

Should Your Mission Statement Appear In Your Marketing Materials?

Posted by Heather Sloan on Tue, Jan 19, 2010

Although it seems like a good idea, your mission statement may not put your best foot forward. Why? Because most mission statements aren’t written from the customer’s point of view.

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Topics: insurance marketing, marketing strategies for insurance agents, marketing ideas for insurance agents, insurance sales marketing ideas, Specialty insurance marketing ideas, commercial insurance marketing