Insurance Marketing Ideas: Is Pay Per Click Advertising Right For You?

Posted by Heather Sloan on Tue, Jun 22, 2010

Are you a good candidate for Pay Per Click advertising? If you’re not showing up on page one of the search engine page results (SERPs) for the insurance products and services you represent, PPC advertising may be a smart investment.

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Topics: insurance lead generation, insurance marketing ideas, insurance marketing, marketing insurance, pay per click, pay per click campaigns, ppc advertising, search engine results page

Are You Invisible? It Might Be Time For A SERP Check-Up

Posted by Heather Sloan on Tue, Feb 16, 2010

A few weeks ago, I needed to purchase medals for my son’s basketball team. I’d heard there was a trophy shop on Main Street in a nearby town, so while I was out running errands, I attempted to swing by and place an order. The attempt was as far as I got. I slowly drove up and down Main Street three times and never saw the shop. I wondered if maybe the store had closed, but upon returning home I searched online and found their phone number in an online directory. I called and was told they were located right next to the Chinese Restaurant, on the left side of the street. The woman said, “No one can ever find us, because our sign isn’t very visible from the street.” Hmmm … do you think this business has a problem?

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Topics: insurance lead generation, insurance marketing ideas, insurance marketing, marketing strategies for insurance agents, response rates, search engine results page, lead generation