Content Subscriptions
Insurance marketing subscriptions that keep your content pipeline full.
Get a steady flow of quality articles and LinkedIn content on a weekly, twice-monthly or monthly schedule, plus resources whenever you need them. You set the priorities, with as much strategic guidance from us as you want. We handle the writing, design and deadlines.
Your content, on schedule
- Articles2 to 4 expert articles a month (or more), aligned with your editorial calendar
- LinkedInCustom posts, carousels and newsletters for the company page and/or key people
- Resources, as neededWhite papers, guides, checklists and sales enablement tools whenever you need them
Choose your subscription
Keep your content flowing
Start with one subscription or combine both, and add resources whenever you need them. Every subscription is written from scratch to your specifications, in your brand’s voice.
Create foundational assets
Article Subscriptions
Send us your editorial calendar, and we’ll deliver expert articles built for search and AI visibility.
- Standard, Premier, Pillar and SEO/AEO articles
- Interviews with your subject-matter experts, if you wish
- Meta titles, descriptions and focus keywords
- Delivered on your schedule
Activate to raise visibility
LinkedIn Subscriptions
Posts, carousels and LinkedIn newsletters for your company page and team members.
- Writing and design included
- Custom cadence for your page and your people
- Scheduling and monthly analytics reports
- LinkedIn newsletters and carousels
Add as needed
Resources
Add white papers, guides, checklists and sales tools to any month. We scope each one once we know the topic, so you get exactly the length it needs.
- White papers and market reports
- Guides, checklists and scorecards
- Infographics and sales enablement
Want a full campaign instead?
A Content Capsule combines articles, resources and activation assets around one big idea.
Need a single project?
See Copywriting & Design.
How subscriptions work
Let us be your content machine
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01
Set the strategy together
Bring your goals, editorial calendar and keyword targets, or we’ll build them with you.
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02
We write and/or design
Experienced insurance writers and our designer create every piece from scratch. If you have an in-house designer, we will supply the copy.
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03
Delivered on schedule
Weekly, twice-monthly or monthly, timed to your editorial calendar.
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04
Simple and flexible
Invoiced monthly. Cancel anytime with 30 days’ notice.
Fuel your content pipeline
What a steady content flow does for you
- Faster, easier content completion
- Happier sales and marketing teams
- Content goals achieved
- Industry thought leadership
- More search and AI visibility
- Fewer missed opportunities
- A funnel of engaged, informed prospects
- More time to focus on strategy
- Accelerated growth
Our standards
Stop spinning your wheels. Start leveling up.
Every piece is created by experienced insurance writers, so it arrives accurate, polished and ready to use.
- Error-free copywriting that follows AP or Chicago style
- A compelling, friendly and educational writing style
- SEO and AI visibility built in, without keyword stuffing
- Professional designs that reflect your brand standards
- Written from scratch to your specifications, in your brand’s voice
- Attention-grabbing headlines
- Timely, reliable delivery on your editorial schedule
Can we combine subscriptions?
Yes. Many clients pair articles with LinkedIn posts, or add resources each quarter. We’ll build a mix that fits your goals and budget.
How often will we receive content?
Weekly, twice monthly or monthly, based on your editorial calendar. Most article clients publish 2 to 4 articles a month.
Who chooses the topics?
You do, with our help. Share your editorial calendar or priorities, and we’ll suggest topics and angles to fill any gaps.
How does billing work?
Subscriptions are invoiced monthly. You can cancel anytime with 30 days’ notice.
Can you post content for us?
Yes. WordPress posting with licensed imagery is available as an add-on, and LinkedIn subscriptions can include scheduling.
Do you use human writers or AI?
Typically, an insurance-experienced human writes every first draft. We often use AI for editing, voice checks and source review, and a human always does the final review before handoff. That said, we write to the unique preferences and specifications of each client. Tell us how you want your content developed and we will deliver.
Can you work with our legal and compliance team?
Yes. Most of our clients route content through legal and compliance review. We integrate their changes at no added charge, and every piece comes with documented sources to make their review easier.
Never scramble for content again.
Book a call to talk about your goals and editorial calendar. We’ll recommend the subscription mix that keeps your pipeline full.