Nurture leads with insurance e-newsletters

Insurance enewsletters provide a simple, inexpensive way to keep in touch with clients and prospects on a consistent basis. In business-to-business environments, insurance email marketing is an effective tool for:

  • Insurance lead generation and insurance lead nurturing – communicating to prospective accounts

  • Loss prevention education – communicating to insurance customers or professionals who work with your customers

  • Broker sales education – communicating with your distribution network to promote sales ideas, presentation scripts and more

How will an insurance enewsletter help grow your business?

For lead generation, enewsletters help your prospects remember YOU when they’re ready to buy.
By consistently communicating helpful information, you will enjoy TOP OF MIND recall in your prospects’ minds. Experts believe that it takes 13 exposures within a one-year timeframe to earn top of recall with prospective accounts. Insurance email marketing is a cost-effective way to stay in front of these accounts. In addition, insurance enewsletters are very affordable and the results are highly trackable.

To learn more about starting an insurance lead generation or lead nurturing campaign, contact us.