Insurance Marketing Idea: Conquer the Google Realm, Part 2
Making a company’s presence known on Google can mean a higher rank on search engine results, an increase in potential customers finding your website and consequently, more business. Yesterday, we described how to build the foundation of a Google account and Google+ company page. Now we’ll take a look at how to claim your Google+ Local page and connect authorship to your company – two beneficial strategies in gaining exposure.
1. Claim your Google+ Local Page
Formerly known as Google Places, the local business pages have been converted to Google+ Local pages. If you search your company’s name in Google, is it pinpointed by a red pin on the map? If yes, click the pin and click “More Info” next to your business’s name. It will take you to your Google+ Local page. Elements of your company’s information may already be present but by claiming the page, you can customize and add credibility value. Scroll downward and look for a “Manage This Page” link to attach the page to your account.
If no, set up a Google+ Local page by following the directions here.
2. Optimize your Google+ Local Page
A Google+ Local page includes the basics of your company.
- Add the location, keeping the address consistent across internet platforms. For example, if your business is located in a suite, remember to include the number every time you enter the company address to be shown online.
- Insert the phone number and website.
- Customize the profile with a logo and photos.
A major differentiating aspect of a Google+ Local page (rather than a Google Business page) is the ability to write reviews. Encourage satisfied clients to write their positive experiences with the company by sending them a thank you email and including the link directly to the Google+ Local page.
3. Connect Authorship
One of the most significant tactics to give your website credibility is to keep posting fresh, new content regularly in the form of a blog. It demonstrates a company’s expertise as well as a website’s validity. Be at the forefront of the industry and start an exclusive insurance blog today! (Need blog writing help? We can assist. Visit our blog service page for more information.)
Once a blog is established, Google offers the opportunity to link your blog on the website to your Google+ profile, increasing SEO even more. Go to plus.google.com/authorship for the details. Here are a couple of quick tips:
- Make sure the Google+ profile name (what we set up in Google, Part 1) is the same name used for the byline.
- Use a professional photo. Please no vacation or blurry pictures!
Conquering the Google world can be uncomplicated and should be included in all insurance marketing strategies. In a few simple steps, your insurance company has developed content on Google and updating your Google+ pages are easy to incorporate into all other social media management. Start today!
For other great tips on how adding social media to your insurance marketing strategy can drive leads to your company, download our free report “Social Media Savvy – How to get More Leads in Less Time.”