10 Rules for Writing Head-Turning Insurance Marketing Headlines

Posted by Heather Sloan on Mon, Aug 18, 2014

We all know that in advertising, headlines rule.
Of course, insurance marketing is no exception to this rule.
But what are some rules for writing head-turning headlines?

To answer this question, we’re featuring an amazing infographicfrom Neil Patel at Quick Sprout.

Courtesy of: Quick Sprout

In insurance marketing, we’re selling a product that is generally perceived as boring, so we have to work a little harder to entice audiences to read. With that in mind, here’s a quick reminder of the headline rules along with a couple extra tips.

  1. Keep headlines short – six words is an ideal length.
  2. For better SEO, remember to include a targeted keyword phrase. (this complicates things!)
  3. Include a question or the word “you.”
  4. Use interesting adjectives.
  5. Try negative word to tap into fears and insecurities.
  6. Use numbers and lists.
  7. Make it specific or personalized.
  8. Build in an appealing promise – what’s in it for the reader?
  9. Make sure the headline is in sync with the article content.
  10. Use the Quick Sprout formula: Number or Trigger Word + Adjective + Keyword + Promise.

If you’re really stuck, try out the HubSpot blog topic generator or grab your favorite magazine.  Magazine editors are masterful headline writers, so magazines are always a great source for new insurance marketing angles.

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Topics: insurance marketing, insurance marketing tips, insurance content, insurance marketing headlines