We all know that in advertising, headlines rule.
Of course, insurance marketing is no exception to this rule.
But what are some rules for writing head-turning headlines?
To answer this question, we’re featuring an amazing infographicfrom Neil Patel at Quick Sprout.
In insurance marketing, we’re selling a product that is generally perceived as boring, so we have to work a little harder to entice audiences to read. With that in mind, here’s a quick reminder of the headline rules along with a couple extra tips.
- Keep headlines short – six words is an ideal length.
- For better SEO, remember to include a targeted keyword phrase. (this complicates things!)
- Include a question or the word “you.”
- Use interesting adjectives.
- Try negative word to tap into fears and insecurities.
- Use numbers and lists.
- Make it specific or personalized.
- Build in an appealing promise – what’s in it for the reader?
- Make sure the headline is in sync with the article content.
- Use the Quick Sprout formula: Number or Trigger Word + Adjective + Keyword + Promise.
If you’re really stuck, try out the HubSpot blog topic generator or grab your favorite magazine. Magazine editors are masterful headline writers, so magazines are always a great source for new insurance marketing angles.
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