Content Marketing Round-up

Posted by Heather Sloan on Thu, Sep 28, 2017


Customer expectations change. Business needs grow. Technology improves, and with it, so do the social media platforms and SEO strategies we use. Content marketing is an ever-evolving industry. To help you stay up to date, here are some of the latest developments and tips from around the internet.

  • Negative feedback doesn’t have to hurt your brand. Many people don’t bother trying to hold back when it comes to negative comments online. If customers are unhappy, they’ll let you – and everyone else – know about it. Content Marketing Institute offers seven ways to respond while preserving your brand, illustrated with real-life examples.
  • Effective emails get fast responses. You spend a lot of time on your email campaigns. The last thing you want is for those emails to go unread. HubSpot provides nine templates that will convince recipients your email is urgent, while Business 2 Community offers six hacks designed to get people to take action after reading your email.
  • The WWE provides a lesson in content marketing. Content Marketing Institute took a look at the content marketing efforts of the WWE to see what makes the professional wrestling organization so successful online. The data-driven analysis offers a number of insights into what works and what doesn’t – perfect for anyone willing to enter the ring.
  • Good timing improves social media results. It’s easy to agonize over your social media schedule. HubSpot crunched the numbers to determine when and how often you should post on various social media platforms: Twitter, Facebook and LinkedIn.   
  • Content marketing relies on social media. Influence & Co reminds marketers that content marketing needs social media to find an audience. The article also provides tips on creating a strong social media presence.
  • Content marketing establishes authorities. Every business leader wants to be seen as an authority, and content marketing is a great way to make that happen. Small Business Trends offers tips on using content marketing to develop authority status.
  • Mobile matters. These days, a significant percentage of search are done using mobile devices. If a website doesn’t work well on mobile, the owner of that site can lose traffic. SEMrush reminds businesses to check and optimize their mobile load time, with tips on how to do so.
  • Branding doesn’t always require a lot of money. Not every business has a big budget, but every business does need a solid brand. HubSpot provides six tips for companies trying to develop a brand with limited resources.

As always, Inbound Insurance Marketing is your partner in developing great original content. Visit our Blog Writing page to learn more about how we can help fuel your online presence.


Topics: content marketing, content marketing roundup