There’s a lot happening in B2B content marketing trends this year. Content marketing is an increasing popular choice, and companies are spending more money on it. Only 6 percent of companies would describe their content marketing efforts as sophisticated, but progress is being made, and companies with a documented strategy are more likely to see positive results.
Lead generation, brand awareness and engagement are all top goals for content marketers. Marketers are producing more content, and social media, blogs and email newsletters are the most popular ways of distributing this content.
Want to know more? Digital Marketing Philippines put together an infographic showing the major B2B marketing trends for 2017. Check it out.