Have you ever heard the phrase, “beating a dead horse?” There’s no doubt it’s a morbid saying particularly for those of us who happen to like horses. But, in insurance boardrooms across America, thousands of dead horses are receiving a beating at this very moment. In fact, in my past position as an insurance marketing manager, the leadership team invented a “dead horse” card anyone could hold up to alert the rest of the group the conversation had become unproductive. That dead horse card salvaged a lot of time that would have otherwise been wasted with endless debate.
Imagine you’re searching Google for stainless steel mugs to give to your insurance clients. After browsing the top results, you spot a link advertising the exact stainless steel mug for which you’ve been searching. You click through to a page crammed full of everything from T-shirts to key chains. It’s hard to say where the stainless steel mugs are, but they’re definitely not on this page. What’s a well meaning searcher to do? Hit the back button and start over of course!
Topics: insurance lead generation, insurance marketing ideas, Insurance Selling, marketing strategies for insurance agents, insurance sales marketing ideas, commercial insurance marketing, lead generation
Although it seems like a good idea, your mission statement may not put your best foot forward. Why? Because most mission statements aren’t written from the customer’s point of view.
Topics: insurance marketing, marketing strategies for insurance agents, marketing ideas for insurance agents, insurance sales marketing ideas, Specialty insurance marketing ideas, commercial insurance marketing