Strengthen Your Insurance Communications With Power Words

Posted by Heather Sloan on Mon, Mar 22, 2010

Are you using POWER WORDS in your insurance marketing? If not, you should be!

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Topics: insurance marketing ideas, insurance marketing, insurance blogging, Insurance Selling, insurance sales letters, insurance web sites, insurance headlines, insurance sales presentations

Are your headlines hooks or sinkers?

Posted by Heather Sloan on Tue, Apr 21, 2009

This week’s e-newletter explores the age-old question of what makes an effective headline. So, for this week’s blog, I thought it would be a fun to look at a few insurance headlines. So I reached into my magazine basket and pulled out an old issue of “Risk & Insurance.” Without naming names, let’s evaluate a few …

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Topics: insurance headlines