10 Ways To Get More Done In Less Time

Posted by Heather Sloan on Wed, Apr 27, 2011

“I am always quarreling with time! It is so short to do something and so long to do nothing.”

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Topics: insurance marketing, insurance marketing goals, Time Management, Time Management, insurance communication, insurance management

Insurance Marketing: Are you following up with satisfaction surveys?

Posted by Heather Sloan on Tue, Apr 13, 2010

As a follow-up to last week’s blog, it seems only fitting to explore the usefulness of customer satisfaction surveys. A valuable business tool, satisfaction surveys help insurance brokers make the most of customer relationships by:

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Topics: insurance marketing, insurance communication, insurance management, marketing strategies for insurance agents, customer retention, customer loyalty, customer satisfaction surveys, follow up surveys

Insurance Presentations: Maximize Your Message

Posted by Heather Sloan on Mon, Mar 15, 2010

In the last post, we explored the importance of the presentation introduction. This week, I thought it would be interesting to talk about the insurance presentation itself. Specifically – your communication strategy. Because it’s not just what you say, but how you say it that matters!

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Topics: insurance marketing, insurance offers, insurance management, Insurance Selling, marketing strategies for insurance agents, insurance sales presentations

Insurance Marketing: How to Make Meetings Count

Posted by Heather Sloan on Tue, Feb 23, 2010

Have you ever heard the phrase, “beating a dead horse?” There’s no doubt it’s a morbid saying particularly for those of us who happen to like horses. But, in insurance boardrooms across America, thousands of dead horses are receiving a beating at this very moment. In fact, in my past position as an insurance marketing manager, the leadership team invented a “dead horse” card anyone could hold up to alert the rest of the group the conversation had become unproductive. That dead horse card salvaged a lot of time that would have otherwise been wasted with endless debate.

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Topics: insurance marketing, insurance management, marketing strategies for insurance agents, commercial insurance marketing