“I am always quarreling with time! It is so short to do something and so long to do nothing.”
As a follow-up to last week’s blog, it seems only fitting to explore the usefulness of customer satisfaction surveys. A valuable business tool, satisfaction surveys help insurance brokers make the most of customer relationships by:
Topics: insurance marketing, insurance communication, insurance management, marketing strategies for insurance agents, customer retention, customer loyalty, customer satisfaction surveys, follow up surveys
In the last post, we explored the importance of the presentation introduction. This week, I thought it would be interesting to talk about the insurance presentation itself. Specifically – your communication strategy. Because it’s not just what you say, but how you say it that matters!
Have you ever heard the phrase, “beating a dead horse?” There’s no doubt it’s a morbid saying particularly for those of us who happen to like horses. But, in insurance boardrooms across America, thousands of dead horses are receiving a beating at this very moment. In fact, in my past position as an insurance marketing manager, the leadership team invented a “dead horse” card anyone could hold up to alert the rest of the group the conversation had become unproductive. That dead horse card salvaged a lot of time that would have otherwise been wasted with endless debate.