Insurance Presentations: Maximize Your Message

Posted by Heather Sloan on Mon, Mar 15, 2010

In the last post, we explored the importance of the presentation introduction. This week, I thought it would be interesting to talk about the insurance presentation itself. Specifically – your communication strategy. Because it’s not just what you say, but how you say it that matters!

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Topics: insurance marketing, insurance offers, insurance management, Insurance Selling, marketing strategies for insurance agents, insurance sales presentations

Why Smart Insurance Brokers Use Case Studies

Posted by Heather Sloan on Tue, Feb 02, 2010

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Topics: insurance lead generation, insurance marketing ideas, insurance marketing, insurance offers, Insurance Selling, marketing strategies for insurance agents, case study

Is that your best offer?

Posted by Heather Sloan on Mon, Feb 23, 2009

Mark Twain once said, “I’m opposed to millionaires, but it would be dangerous to offer me the position.” In other words, if the offer was right, he just might take it. The same is true of your prospects. So, so often, they’re intrigued by your offering, yet they never take the next step. Why? The “offering” may be intriguing but the “offer” isn’t compelling – or worse yet, it doesn’t exist. There’s no good reason to do anything more than continue thinking.

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Topics: insurance marketing ideas, insurance offers, lead generation