Insurance Marketing: Are you following up with satisfaction surveys?

Posted by Heather Sloan on Tue, Apr 13, 2010

As a follow-up to last week’s blog, it seems only fitting to explore the usefulness of customer satisfaction surveys. A valuable business tool, satisfaction surveys help insurance brokers make the most of customer relationships by:

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Topics: insurance marketing, insurance communication, insurance management, marketing strategies for insurance agents, customer retention, customer loyalty, customer satisfaction surveys, follow up surveys

Three Reasons Why Every Insurance Broker Should Use Testimonials

Posted by Heather Sloan on Tue, Apr 06, 2010

For insurance brokers, referrals from satisfied clients are one of the easiest ways to attract new customers. Another great way to gain new business is by leveraging the power of the testimonial – a different kind of referral.

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Topics: insurance marketing ideas, insurance marketing, marketing strategies for insurance agents, insurance communications, insurance web sites, client testimonials, insurance marketing ROI

Insurance Marketing: Harness the Power of 15

Posted by Heather Sloan on Tue, Mar 30, 2010

We’re three months into the year and now’s the perfect time to take stock of your insurance marketing progress. Are you on track to meet your goals or is your progress painfully lacking? I work with many insurance clients and I notice those who are most successful share one common trait – they don’t believe marketing is something that should be done when everything else is marked off the list. Instead, they make time for it every day.

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Topics: insurance marketing ideas, insurance marketing, insurance marketing goals, marketing strategies for insurance agents, insurance marketing ROI, marketing return on investment

Insurance Presentations: Maximize Your Message

Posted by Heather Sloan on Mon, Mar 15, 2010

In the last post, we explored the importance of the presentation introduction. This week, I thought it would be interesting to talk about the insurance presentation itself. Specifically – your communication strategy. Because it’s not just what you say, but how you say it that matters!

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Topics: insurance marketing, insurance offers, insurance management, Insurance Selling, marketing strategies for insurance agents, insurance sales presentations

Insurance Marketing: Take A Closer Look At Your Personal Brand

Posted by Heather Sloan on Mon, Mar 01, 2010

This week’s post is brought to you by Paul Copcutt. As you know, the insurance buying decision often comes down to how well a buyer likes an agent. To boost your “likeability” rating, take a close look at your personal brand. Here’s a great article to get you started.

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Topics: insurance marketing ideas, insurance marketing, marketing strategies for insurance agents, marketing ideas for insurance agents, insurance sales marketing ideas, insurance marketing ideas for insurance agents, Specialty insurance marketing ideas

Insurance Marketing: How to Make Meetings Count

Posted by Heather Sloan on Tue, Feb 23, 2010

Have you ever heard the phrase, “beating a dead horse?” There’s no doubt it’s a morbid saying particularly for those of us who happen to like horses. But, in insurance boardrooms across America, thousands of dead horses are receiving a beating at this very moment. In fact, in my past position as an insurance marketing manager, the leadership team invented a “dead horse” card anyone could hold up to alert the rest of the group the conversation had become unproductive. That dead horse card salvaged a lot of time that would have otherwise been wasted with endless debate.

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Topics: insurance marketing, insurance management, marketing strategies for insurance agents, commercial insurance marketing

Are You Invisible? It Might Be Time For A SERP Check-Up

Posted by Heather Sloan on Tue, Feb 16, 2010

A few weeks ago, I needed to purchase medals for my son’s basketball team. I’d heard there was a trophy shop on Main Street in a nearby town, so while I was out running errands, I attempted to swing by and place an order. The attempt was as far as I got. I slowly drove up and down Main Street three times and never saw the shop. I wondered if maybe the store had closed, but upon returning home I searched online and found their phone number in an online directory. I called and was told they were located right next to the Chinese Restaurant, on the left side of the street. The woman said, “No one can ever find us, because our sign isn’t very visible from the street.” Hmmm … do you think this business has a problem?

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Topics: insurance lead generation, insurance marketing ideas, insurance marketing, marketing strategies for insurance agents, response rates, search engine results page, lead generation

Thinking About Insurance Pay Per Click Advertising? Read This First!

Posted by Heather Sloan on Tue, Feb 09, 2010

Imagine you’re searching Google for stainless steel mugs to give to your insurance clients. After browsing the top results, you spot a link advertising the exact stainless steel mug for which you’ve been searching. You click through to a page crammed full of everything from T-shirts to key chains. It’s hard to say where the stainless steel mugs are, but they’re definitely not on this page. What’s a well meaning searcher to do? Hit the back button and start over of course!

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Topics: insurance lead generation, insurance marketing ideas, Insurance Selling, marketing strategies for insurance agents, insurance sales marketing ideas, commercial insurance marketing, lead generation

Why Smart Insurance Brokers Use Case Studies

Posted by Heather Sloan on Tue, Feb 02, 2010

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Topics: insurance lead generation, insurance marketing ideas, insurance marketing, insurance offers, Insurance Selling, marketing strategies for insurance agents, case study

Should Your Mission Statement Appear In Your Marketing Materials?

Posted by Heather Sloan on Tue, Jan 19, 2010

Although it seems like a good idea, your mission statement may not put your best foot forward. Why? Because most mission statements aren’t written from the customer’s point of view.

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Topics: insurance marketing, marketing strategies for insurance agents, marketing ideas for insurance agents, insurance sales marketing ideas, Specialty insurance marketing ideas, commercial insurance marketing