Want to Lift Response? Start by Lifting Comprehension.

Posted by Heather Sloan on Wed, Sep 29, 2010

Does design really influence response rates? Absolutely. Here’s some eye-opening research that shows how basic design can help you get more customers.

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Topics: insurance marketing, insurance maraketing ideas, customer retention, design mistakes, marketing and design, response rates

Are You Invisible? It Might Be Time For A SERP Check-Up

Posted by Heather Sloan on Tue, Feb 16, 2010

A few weeks ago, I needed to purchase medals for my son’s basketball team. I’d heard there was a trophy shop on Main Street in a nearby town, so while I was out running errands, I attempted to swing by and place an order. The attempt was as far as I got. I slowly drove up and down Main Street three times and never saw the shop. I wondered if maybe the store had closed, but upon returning home I searched online and found their phone number in an online directory. I called and was told they were located right next to the Chinese Restaurant, on the left side of the street. The woman said, “No one can ever find us, because our sign isn’t very visible from the street.” Hmmm … do you think this business has a problem?

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Topics: insurance lead generation, insurance marketing ideas, insurance marketing, marketing strategies for insurance agents, response rates, search engine results page, lead generation

In marketing, which reigns supreme – beauty or functionality?

Posted by Heather Sloan on Wed, May 06, 2009

In the quest to produce beautiful, yet effective advertising pieces, I find that it’s sometimes challenging to take a hard line. For example, here’s a common scenario: We’re creating an e-mail postcard … my designer gives three options … I need to recommend one option to my client …

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Topics: insurance marketing ideas, insurance marketing, response rates