The Insurance Marketing Guide to Generations

Posted by The Inbound Team on Mon, Mar 20, 2017

What’s the most effective insurance marketing method? The answer depends on many factors, including the age of your target audience. Thanks to rapid advances in technology, each generation has grown up with a different experience, and this has shaped the preferences and habits of its members. To market effectively, you need to know how the generation you’re targeting likes to receive information.

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Topics: generational marketing