You are used to selling your company and your offerings, but do you sell yourself? Prospects must feel secure in you as a person, your intelligence, your experience, and your creditability before they are willing to invest in your services. A well-written bio can do just that. A professional bio showcases your ability and tells your personal brand story. 

If you like the idea of showing the “human” side of your business, executive bios are an important tool. But, here’s the thing … they’re not just for executives anymore. Many insurance and financial services organizations develop bios for all customer-facing employees. After all, When you work in a rigid environment like insurance, any opportunity to display smiling faces is encouraged.