The Snowball Effect of Marketing
People love instant results. It’s natural to want confirmation that your efforts are paying off. Unfortunately, reality doesn’t always work that way. …
Insurance Marketing Mistake #3: Succumbing to Self Absorption
Dale Carnegie is famous for teaching students how to win friends and influence people. His advice includes making others feel important and appreciate…
Direct Mail: Effective for Insurance Marketing Even in the Digital Age
Digital advertising has become an essential tool for insurance marketing – but it hasn’t replaced direct mail. It probably won’t anytime soon, either.…
Four Insurance Marketing Strategies to Beat Your Competition and Bolster Your Bottom Line
Most insurers rely on traditional underwriting, accident prevention and claims tactics to bolster their bottom lines. However, savvy insurance leaders…
Powerhouse Brochures and Print Collateral: Do Your Insurance Marketing Materials Measure Up?
Far from being obsolete, print pieces (such as brochures and sales sheets) are an economical way to expand the impact of your online marketing strateg…
Services Marketing: 3 Key Challenges and Solutions
We tend to think of marketing as just that … a presentation of features, benefits and calls to action. However, while both services marketing and prod…
The 8 Point Check-Up for Insurance Websites
When’s the last time you refreshed your insurance website? If you can’t remember, there’s a good chance it’s due for some changes. After all, your web…
Insurance Copywriting: Big Words = Small Response
Have you ever visited an insurance website that’s packed with jargon? It’s burdensome, right? You can’t breeze through and quickly glean information. …
How to Lift Landing Page Conversion Rates
Content offers are your website’s lead generation workhorses. We're talking about white papers, handouts, case studies, infographics, buying guides an…
Design Fails that Cause Unintentional Consquences
Recently, a sign on the side of the rode caught my eye. It said: