The Snowball Effect of Marketing

Posted by The Inbound Team on Tue, Sep 25, 2018

People love instant results. It’s natural to want to see confirmation that your efforts are paying off, and to want to see it immediately. Unfortunately, reality doesn’t always work that way. When you join a gym, you don’t get an instant six pack. When you sign up for a cooking class, the knowledge of how to make delectable and delicate souffles isn’t automatically downloaded into your brain.

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Topics: snowball effect of marketing, insurance marketing, blog writing

Direct Mail: Effective for Insurance Marketing Even in the Digital Age

Posted by The Inbound Team on Mon, Aug 06, 2018

Digital advertising has become an essential tool for insurance marketing – but it hasn’t replaced direct mail. It probably won’t anytime soon, either. Even in the digital age, direct mail offers advantages that online advertising simply can’t.

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Topics: insurance marketing, direct mail

State of the Internet - 10 Takeaways that Matter for Insurance Marketing

Posted by The Inbound Team on Tue, Jul 17, 2018

Are you keeping up with the latest internet trends? Kleiner Perkins has released the 2018 Internet Trends Report by Mary Meeker. The in-depth report is 294 pages long and chock-full of important information. Here are the top 10 takeaways for marketers.

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Topics: insurance marketing, internet trends

Four Insurance Marketing Strategies to Beat Your Competition and Bolster Your Bottom Line

Posted by Heather Sloan on Thu, Mar 08, 2018

Most insurers rely on traditional underwriting, accident prevention and claims tactics to bolster their bottom lines. However, savvy insurance leaders know that strong results require another critical component: powerful insurance marketing communication. 

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Topics: insurance marketing, insurance marketing strategies

The Ultimate Insurance Marketing Road Map, Part 3: How to Close More Sales

Posted by Heather Sloan on Wed, Nov 22, 2017

Today we’re talking about closing. What does it take to move prospects beyond awareness and interest to the point of being ready-to-purchase? This is the million-dollar question, right? While every prospective buyer is different and there is no exact science, there are six things you can do to improve your odds.

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Topics: insurance marketing

The Ultimate Insurance Marketing Road Map, Part 2: How to CONVERT More Leads

Posted by Heather Sloan on Wed, Nov 15, 2017

Planning for the New Year? Make sure to address all four stages in the marketing cycle: Attract Convert, Close and Delight. Last week, our blog covered marketing activities to consider in the ATTRACT stage of the process. This week, we’re moving on to the CONVERT stage.

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Topics: insurance marketing

The Ultimate Insurance Marketing Road Map, Part 1: How to ATTRACT More Prospects

Posted by Heather Sloan on Wed, Nov 08, 2017

Many of you are busy planning and budgeting for the New Year. It’s the best of times (imagining all that you’re going to achieve in the future), and the worst of times, (as you try to fit one more grueling task onto you’re already full plates). Generally, there are four stages in the marketing cycle, for which you need a strategy and a budget: 

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Topics: insurance marketing

Powerhouse Brochures and Print Collateral: Do Your Insurance Marketing Materials Measure Up?

Posted by The Inbound Team on Tue, Oct 17, 2017

Far from being obsolete, print pieces (such as brochures and sales sheets) are an economical way to expand the impact of your online marketing strategy. A polished, well-designed brochure instantly sends the message that your company is established and reputable.  It will solidify your company’s merits in prospects’ minds and point them to your website for more in-depth information. Nothing can replace the power of an engaging face-to-face conversation and a printed piece becomes a tangible souvenir of your rapport at trade-shows and other events.

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Topics: insurance marketing

Services Marketing: 3 Key Challenges and Solutions

Posted by The Inbound Team on Tue, Oct 10, 2017

We tend to think of marketing as just that … a presentation of features, benefits and calls to action. However, while both services marketing and product market integrate these elements, there are some crucial differences. For example, at a grocery store, an immediate need can lead to an immediate sale. But services are mysterious and are rarely purchased based on an emotional impulse. Below we’ve outlined three key challenges and solutions to help you discover greater success in services marketing.

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Topics: services marketing, insurance marketing

The 8 Point Check-Up for Insurance Websites

Posted by Heather Sloan on Tue, Oct 03, 2017

When’s the last time you refreshed your insurance website? If you can’t remember, there’s a good chance it’s due for some changes. After all, your website is often the first thing new prospects see. You want to put your best foot forward.

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Topics: insurance marketing, insurance websites