The Snowball Effect of Marketing

Posted by The Inbound Team on Tue, Sep 25, 2018

People love instant results. It’s natural to want to see confirmation that your efforts are paying off, and to want to see it immediately. Unfortunately, reality doesn’t always work that way. When you join a gym, you don’t get an instant six pack. When you sign up for a cooking class, the knowledge of how to make delectable and delicate souffles isn’t automatically downloaded into your brain.

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Topics: snowball effect of marketing, insurance marketing, blog writing

8 Secrets of Good Blogs

Posted by Heather Sloan on Mon, Jan 29, 2018

These days, it seems like everyone has a blog. For anyone trying to find success with content marketing, the competition can seem overwhelming. The truth, however, is that not all the blogs out there are good blogs. Some of them are downright bad. To rise above the noise, you need to know the eight secrets of good blogs.

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Topics: blog writing

10 Blog Writing Ideas: Say Goodbye to Writers Block

Posted by Heather Sloan on Wed, Jan 17, 2018

You know your company needs a blog. After all, it’s a great way to maintain an active website with a high Google ranking. It’s also the best way to give customers—and potential customers—the information they want, something that’s more important now than ever.

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Topics: blog writing

Best Blog Practices: 10 Tips to Bolster Your Content in 2018

Posted by The Inbound Team on Mon, Jan 08, 2018

2018 is here. Are your blog practices stuck in 2008? If so, now’s the time to bring your blog into the new year. These tips will help you create content that gets seen.

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Topics: blog writing

The 3 Biggest Blog Writing Mistakes and How You Can Avoid Them

Posted by Heather Sloan on Thu, Dec 07, 2017

As a content provider, we supply blog articles to many companies. We also track website traffic volume and sources for many clients. After several years of seeing clients’ website data, I know one thing for sure: When executed properly, blogging and social media can make a huge impact on bottom line business results.

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Topics: blog writing

How to Write Grabbing Blog Headlines

Posted by The Inbound Team on Wed, Nov 15, 2017

Headlines are the smallest and most important component in your content marketing strategy. They are also the biggest challenge when it comes to content marketing. What’s the secret formula? While there is no single secret formula, there are a few reliable rules of thumb. We’ve summarized a few of them for you below.

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Topics: blog writing

The Future of Blog Writing – Four Trends to Embrace

Posted by Heather Sloan on Fri, Sep 15, 2017

Blog writing has come a long way since the original weblogs of the 1990s. These days, competition abounds, and if you want to remain relevant, you need to stay up-to-date on the latest trends. 

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Topics: blog writing

10 Commandments of Sizzling Blog Writing

Posted by Heather Sloan on Mon, Aug 14, 2017

Do you freeze up when you think about writing your blog?  Writing can be a chilling experience – especially if you don’t do it all the time. However, to achieve measurable results, you should publish your insurance blog at least twice a week. That means there’s no time for brain-freeze!
 
Heat up your insurance blog writing with these 10 commandments:
 

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Topics: blog writing

Blog Writing: Is Originality Really Necessary?

Posted by Heather Sloan on Wed, Jun 21, 2017

Many of you have access to pre-written industry articles through your insurance software provider and other “canned” sources. It seems pretty simple – you just browse article titles, pick a topic, download and post.

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Topics: blog writing

Should Your Company Hire A Blog Writing Service?

Posted by Heather Sloan on Wed, Mar 29, 2017

blog-writing-serviceFinally got approval to start a launch a company blog? Great job!  Clearly you know the stats and why this is a crucial next step in your marketing process. Blogging helps you get found online, fuels social media, and according to HubSpot:

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Topics: blog writing