Infographic: The Business of Insurance Blogs

Posted by Heather Sloan on Tue, Sep 30, 2014

Need powerful content for your insurance blog?

Get inspired by this infographic. It will remind you ...

  • WHY your insurance blog is a crucial element in your overall insurance marketing strategy

  • HOW to create insurance blog articles that support multiple insurance marketing goals 

  • WHAT you might achieve with consistent effort <HINT: 3X more leads!>

If you manage insurance blog article content, print this infographic and post it in your workspace. If you work with producers or writers, consider embedding this infographic on your website to easily share with your team. (Embed code is shown below.)


(Click on infographic to enlarge as pdf)

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Topics: insurance blog, insurance blogging, blogging for insurance, blogging infographic

Insurance Marketing Strategy #6: Use These 20 Insurance Blog Topics

Posted by Heather Sloan on Fri, Jan 17, 2014

Earlier this week, I told you how to write an insurance blog article in one hour. One component that is essential for fast blog production is a ready-to-use topic list. You can’t afford to waste valuable minutes pondering new topics several times a week. Keep a running topic list by your computer or phone and jot down ideas as they come to you.

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Topics: insurance marketing, insurance blog, insurance blogging, insurance blog article, insurance blog articles, insurance blog topics, insurance content marketing

New Year Insurance Marketing Strategy #5: How to Write a Blog in an Hour

Posted by Heather Sloan on Wed, Jan 15, 2014

When you think about it, an hour is a long time. In an hour, you can drive 60 miles, bake a cake, play a basketball game, mow the lawn or even get a massage – no problem.

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Topics: insurance marketing, insurance blog, insurance marketing strategy, insurance blogging, insurance blog articles, insurance blog writing

Strengthen Your Insurance Communications With Power Words

Posted by Heather Sloan on Mon, Mar 22, 2010

Are you using POWER WORDS in your insurance marketing? If not, you should be!

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Topics: insurance marketing ideas, insurance marketing, insurance blogging, Insurance Selling, insurance sales letters, insurance web sites, insurance headlines, insurance sales presentations

To Blog or not to blog?

Posted by Heather Sloan on Thu, Feb 05, 2009

Today, I attended online webinar about social marketing and I read a blog by a writer from Jupiter Research. After a survey of our industry, the writer concluded that social marketing is pretty much non-existent in the insurance world. I know that insurance is as a stuffy, stiff-collar kindof industry, but are we really that behind the times? It was at that moment that I knew the time had come. It’s time to step beyond the safety of my own proprietary Web site and into uncertain abyss of the blogging world.

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Topics: insurance marketing ideas, insurance marketing, insurance blogging, social marketing in insurance