How Landing Pages and Can Supercharge Content Downloads and Leads

Posted by Heather Sloan on Fri, Oct 13, 2017

Take a moment to imagine that you are a commercial airline pilot about to land at JFK airport. You circle the airport and make your approach … but you don’t see a landing strip. You wonder … “Where should I go?”  “What’s the shortest route to my gate?” You feel confused and a little panicked that you might be going the wrong way. Instead of landing, you gain altitude and search for a place to think through your next step.

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Topics: white paper writing, landing pages