White Paper Writing: Essential to the B2B Sales Cycle

Posted by The Inbound Team on Mon, Feb 11, 2019

Today’s customers are information obsessed – and they’re smarter buyers because of it. In the business-to-business (B2B) world, information is crucial to drive buying decisions that often involve multiple decision makers.

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Topics: white paper writing, ways white papers benefit B2B companies

White Paper Writing: The Dos and Don’ts 

Posted by Heather Sloan on Wed, Nov 22, 2017

White paper demand continues to be strong for both insurance organizations and for technology companies that serve the insurance industry. If you don’t offer a white paper on your website yet, now is the time to get one on board.

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Topics: white paper writing

How Landing Pages and Can Supercharge Content Downloads and Leads

Posted by Heather Sloan on Fri, Oct 13, 2017

Take a moment to imagine that you are a commercial airline pilot about to land at JFK airport. You circle the airport and make your approach … but you don’t see a landing strip. You wonder … “Where should I go?”  “What’s the shortest route to my gate?” You feel confused and a little panicked that you might be going the wrong way. Instead of landing, you gain altitude and search for a place to think through your next step.

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Topics: white paper writing, landing pages

Insurance Marketing: Why Free Quotes Kill Sales

Posted by Heather Sloan on Wed, Aug 23, 2017

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Topics: insurance marketing, insurance infographics, white paper writing, case study writing