Today’s customers are information obsessed – and they’re smarter buyers because of it. In the business-to-business (B2B) world, information is crucial to drive buying decisions that often involve multiple decision makers.Read More
White paper demand continues to be strong for both insurance organizations and for technology companies that serve the insurance industry. If you don’t offer a white paper on your website yet, now is the time to get one on board.
Topics: white paper writing
Take a moment to imagine that you are a commercial airline pilot about to land at JFK airport. You circle the airport and make your approach … but you don’t see a landing strip. You wonder … “Where should I go?” “What’s the shortest route to my gate?” You feel confused and a little panicked that you might be going the wrong way. Instead of landing, you gain altitude and search for a place to think through your next step.