Insurance Content Strategies: Lead Generation vs. Demand Generation

Posted by Heather Sloan on Wed, Jun 10, 2020

Is your insurance content designed to generate demand? Or is it designed to generate leads? While demand generation and lead generation might sound similar, there’s actually an important difference between the two marketing strategies.

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Topics: insurance content, lead generation, demand generation, insurance content strategies

Are You Invisible? It Might Be Time For A SERP Check-Up

Posted by Heather Sloan on Tue, Feb 16, 2010

A few weeks ago, I needed to purchase medals for my son’s basketball team. I’d heard there was a trophy shop on Main Street in a nearby town, so while I was out running errands, I attempted to swing by and place an order. The attempt was as far as I got. I slowly drove up and down Main Street three times and never saw the shop. I wondered if maybe the store had closed, but upon returning home I searched online and found their phone number in an online directory. I called and was told they were located right next to the Chinese Restaurant, on the left side of the street. The woman said, “No one can ever find us, because our sign isn’t very visible from the street.” Hmmm … do you think this business has a problem?

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Topics: insurance lead generation, insurance marketing ideas, insurance marketing, marketing strategies for insurance agents, response rates, search engine results page, lead generation

Thinking About Insurance Pay Per Click Advertising? Read This First!

Posted by Heather Sloan on Tue, Feb 09, 2010

Imagine you’re searching Google for stainless steel mugs to give to your insurance clients. After browsing the top results, you spot a link advertising the exact stainless steel mug for which you’ve been searching. You click through to a page crammed full of everything from T-shirts to key chains. It’s hard to say where the stainless steel mugs are, but they’re definitely not on this page. What’s a well meaning searcher to do? Hit the back button and start over of course!

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Topics: insurance lead generation, insurance marketing ideas, Insurance Selling, marketing strategies for insurance agents, insurance sales marketing ideas, commercial insurance marketing, lead generation

Is that your best offer?

Posted by Heather Sloan on Mon, Feb 23, 2009

Mark Twain once said, “I’m opposed to millionaires, but it would be dangerous to offer me the position.” In other words, if the offer was right, he just might take it. The same is true of your prospects. So, so often, they’re intrigued by your offering, yet they never take the next step. Why? The “offering” may be intriguing but the “offer” isn’t compelling – or worse yet, it doesn’t exist. There’s no good reason to do anything more than continue thinking.

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Topics: insurance marketing ideas, insurance offers, lead generation